We had the good fortune of connecting with Shivani Mehrotra and we’ve shared our conversation below.
Hi Shivani, what was your thought process behind starting your own business?
My deeply rooted value system and our family legacy was the premise behind starting this business. Vismaya is an identity that my brother and I created, which is deeply connected to our roots with the vision to create a successful brand while putting the resources and the creativity from our cultural background to good use.
Carrying the family business forward has been one of the biggest motivational factors behind the launch and the overwhelming success of this brand.
What should our readers know about your business?
Vismaya had a solid foundation in terms of its family legacy, knowledge of textiles and an eye for design and creativity. There is a family wealth of cultural design and creativity which had to be translated into beautiful products. Vismaya means wonder in Sanskrit and we wanted to deliver good quality wonders at a reasonable price, for everyone.
As a brand, we are proud of the third generation and multicultural creativity that makes us unique. We were raised with integrity and honesty at home and Vismaya stands for these family values. This is exactly what I would like the world to know about our brand.
It was not easy to get to where we are now but it took a strong belief and will to not give up, when we hit roadblocks. The ever changing environment, constant competition, occasional slowdowns are just some of the challenges we encountered along the way. However, we had to constantly evolve and brainstorm ways to stay on top of our competition.
We had to make strategic business shifts with time, like moving to a digital platform and launching our e-commerce brand with the onset of covid. We started collaborating with local artists that resonate with the Vismaya ethos and provide them a platform to showcase their artwork and translate the same into products that are made available to everyone.
We learnt that if you do not constantly innovate, you can get lost in the crowd. During covid, we launched a bandana collection with embroidered sentiments that the audience could relate with. This bandana collection set us apart from our competition and we were selling them like hot cakes!
There have been constant lessons learnt along the way, the one that stays with me and I remind myself everyday is to never give up! One has to continuously strive to move forward. Another lesson of business is to have both short-term and long-term goals. Short-term goals will help you accomplish your everyday tasks and long-term goals will only get you closer to your vision and dream.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Ah, great question
The city of greater Los Angeles (LA) has so much to offer, especially if you love the outdoors. I love being outdoors and being a part of the hustle and bustle of the busy city life especially coming out of the pandamic!
I live close to the beach and it would be a travesty if my family and I did not enjoy the beach life. I would love to take my friend to the Manhattan Beach (MB) Pier and a walk on the Strand. I love seeing people walking, running, surfing, swimming in the ocean or just hanging out at the beach.
I would probably plan a leisurely bike ride from MB to Santa Monica (SM) and get coffee or a drink at Shutters On The Beach in SM.
My favorite hiking trail is the Will Rogers State Park and probably a picnic at the park.
I would love to go for a walk on Abbot Kinney in Venice, followed by lunch at Gjelina. I love walking around there and browsing all what the shops have on offer.
We love art! I would love to take my friend for a spiritually artistic experience at the Resin Gallery in Hermosa Beach where you can create art, do some yoga and enjoy a relaxing soundbath experience.
My family loves food and entertaining and we love trying new spots in town, some of my all time favorite are:
– Fishing with Dynamite in MB
– Barrique in Venice
– Margot for cocktails
– Barsha in Hermosa Beach for a unique Tunisian experience
– Cabra LA
– Wallflower in Venice
– Malibu Farm restaurant
– Farmers market in Brentwood to spend my Sunday
– Torrance farmers market for shopping unique fruits and vegetables
I love checking out local art galleries, art shows and coffee shops.
I recently did a yoga class at Camp LA in SM and loved the experience. I love to do daily for a complete mind and body workout.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
That’s a wonderful question but I am afraid it will include a lot of names 🙂
My father was the one who always had the foresight to take this brand international, from India to the US and he was the one who made a trip to the US back in 2001 to research the market. He germinated the seed at that time and it was brother and myself who launched Vismaya in 2007 with the vision to make it a global brand. It was my father’s passion and dream that was so infectious that inspired us to carry forward this family legacy. We wanted him to be proud of us!
My husband who has relentlessly supported me by being there when I needed his help around looking after the kids when I had to travel for work, at home and providing us with invaluable advice when needed.
Linkedin: Shivani Mehrotra