We had the good fortune of connecting with Simo Benbachir and we’ve shared our conversation below.

Hi Simo, we’d love to hear more about how you thought about starting your own business?

When I started working in the Media back home in Morocco, I didn’t want to be stuck working in a nine to five job, so I decided to be a freelance reporter. I was crazy about travelling and I suddenly I thought about something no other Moroccan journalist had done before – work the red carpet in the United States as the first Moroccan entertainment reporter in the United States. Thanks to the Moroccan American movie director Sanaa Hamri who gave the chance to cover the premiere of her movie Just Wright (2010) starring Queen Latifah & Common who I had chance to interview. One year later I came back to interview Lady Gaga producer Moroccan-Swedish RedOne (Nadir Khayat) on the red carpet of the Grammys. The rest is history!

RedOne’s Pic copyright : Nano Photography
Copyright : Sami Khantache

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
When I started working in the Media back home in Morocco, I didn’t want to be stuck working in a nine to five job, so I decided to be a freelance reporter. I was crazy about travelling and I suddenly I thought about something no other Moroccan journalist had done before – work the red carpet in the United States as the first Moroccan entertainment reporter in the United States. Thanks to the Moroccan American movie director Sanaa Hamri who gave the chance to cover the premiere of her movie Just Wright (2010) starring Queen Latifah & Common who I had chance to interview. One year later I came back to interview Lady Gaga producer Moroccan-Swedish RedOne (Nadir Khayat) on the red carpet of the Grammys. The rest is history!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

Sanaa’s Pic copyright : Brian Patamakanthin
Copyright : Sami Khantache

There’s so much to do in Los Angeles, but first, I would take them hiking in Runyan Canyon to get rid of the jet lag. Then I’d take them to The Grove – an open-air mall – and walk around and have a cocktail and see what’s fresh at the farmer’s market there. Of course, how could we forget about taking in the sea air and taking a picture on the Santa Monica Pier and the Hollywood Walk of Fame? For dinner, there’s no better Moroccan culinary experience than Casablanca Moroccan Kitchens on Melrose Ave, which is also a famous area to explore for shopping. A must visit to Rodeo Drive for an expensive shopping spree. Then maybe a fancy lunch at Il Pastaio and afternoon drinks on the terrace of Beverly Wilshire Hotel. I would also take them to Cecconi’s for delicious Italian food, Catch to show them the sophisticated WeHo (West Hollywood) ambiance. These are just a few of the many amazing places around Los Angeles. Los Angeles is an amazing city of art, incredible food, culture, and style. Everyday there’s something and I’m grateful to be here and have L.A. as my playground. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Thanks to Madonna, I discovered Los Angeles and I became fan since I was a teenager. She taught me how to be rebellious in an excellently hypocritical society where hypocrisy is at the core of its foundation as Moroccan society is torn between upholding religion and embracing modernity. I can’t forget to mention two of my favorite Moroccans in Hollywood who also make me incredibly proud to have them as fellow citizens. Sanaa Hamri, director and producer of Empire and 9-1-1 among many others, including music videos for Mariah Carey and Prince, was gracious to allow me to cover a premiere of one of her movies and marked a big milestone in my career as my first red carpet coverage in the U.S. Being half-Moroccan and half-American, she is so open-minded and our friendship that has developed over the years because she is one of the most authentic people I’ve ever known in this business. RedOne, first Grammy award-winning Moroccan producer for Lady Gaga’s debut The Fame (2008) among many other high-profile recording artists including Michael Jackson, Jennifer Lopez, and Shakira, also gave me the chance to interview him on the Grammy’s Red Carpet and additional interviews with RedOne and other celebrities. As one of the nicest and most modest people I’ve met in the entertainment industry, I am incredibly thankful for everything he has done for me.

Website: http://simobb.tv

Instagram: https://www.instagram.com/simobenbachir/

Linkedin: https://www.linkedin.com/in/simo-benbachir-57b3b536

Twitter: https://twitter.com/simobb_

Facebook: https://www.facebook.com/Simobenbach

Image Credits
Profile Photos ( Close UP ) : Sami Khantache Photo with Sanaa Hamri ( Table ) : Brian Patamakanthin Photo with RedOne : Nano Photography

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