We had the good fortune of connecting with Sung Yoo and we’ve shared our conversation below.

Hi Sung, how has your work-life balance changed over time?

My efforts in managing a balanced life has changed a lot over the years. As responsibilities have increased, I allocate time to plan. I enjoy planning because it allows me to be more intentional about how I spend my time and be in control of it.

I consider balance as one of the most significant aspects of life that can determine your level of happiness and fulfillment. Allocating the right amount of time for: work, health, family and rest takes practice and discipline but once you’ve formed the habits, the balance really allows for freedom and certainty. I believe the benefits are well worth the work.

Since starting a new business, my responsibilities have grown but also, my attention is easily stretched in multiple directions and staying on track can be challenging so, I started using time boxing as my tool to better plan my days, hours and sometimes, even minutes. It really works to stay on track towards short term and long term goals. Thinking about a loose plan works for some instances in life but with a bottom less to do list, I’ve found things often take longer and that there are more distractions than you‘d recognize until a plan is written down hour by hour and you’re accountable for following it. Of course, there are days that nothing goes according to planned but I have found more ease in this approach of staying organized and spending my time consciously.

Alright, so let’s move onto what keeps you busy professionally?

Big Little Universe, a children’s brand that inspires curiosity through play. I earned my degree from Parson’s School of Design and I’ve designed everything from logos, brand books, packaging design to custom built interiors.

At its core, I believe design is about problem solving. The challenge I’m particularly passionate about is helping people get the most out of beautifully designed products or spaces through entertaining, educational or inspirational companion content.

I saw an opportunity to help little ones imagine a more creative way to play and in my experience, there were thoughtfully designed children’s products, and there were instances of great storytelling, but it was rare to find brands that excelled in bringing the two together in a deep and meaningful way. I founded Big Little Universe to bridge that gap.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

Costa Mesa: I love the vibe because some pockets remind me of Brooklyn. Good (strong) coffee, variety of shopping and cozy restaurants.

Long Beach: The vintage shopping is really great because they’re all bundled close to each other and they’re not over priced. A lot of style on these streets so people watching is also quite enjoyable.

Venice Beach: Always hip and in movement. I think there’s something here for everyone so it’d be a spot I’d take my NY peoples, for sure.

Hollywood: Warehouse parties can be extremely good times so I highly recommend it.

Korea Town: They say the Korean food scene is better than in Korea. I’m Korean and I’m highly recommending going to a Korean restaurant especially if you eat meat, please have some Korean BBQ.

Griffith Observatory: The planetarium, architecture and view from the Observatory (especially at night) are really beautiful.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Adam Nagy – photographer

Website: biglittleuniverse.co

Instagram: https://www.instagram.com/biglittleuniverse/

Linkedin: https://www.linkedin.com/in/sung-yoo-32a63124/

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.