We had the good fortune of connecting with Tal Orion and we’ve shared our conversation below.
Hi Tal, what is the most important factor behind your success?
I believe that one of the most important factors is the intimate and and genuine connection I forge with my clients. It’s not uncommon to see me on the edge of the wedding aisle, choked with tears as the bride walks toward the groom. If you didn’t know any better, you could easily mistake me for a member of the bride’s family. During the process of planning an event, I become a part of the family’s journey – their joy, their anxiety, their excitement. Just this year, I was planning a lavish 400-person wedding for a lovely couple when Covid turned our world upside down. So, like everyone else, we had to pivot and rethink the entire event: a different date, different scale. Then we were forced to cancel, again. By the third time I had to plan the wedding, I was so personally invested in this couple that as I watched them (finally!) stand under the wedding canopy to begin their lives together in this mad world, I was flooded with emotion. It made me realize, once again, why I love what I do. Because I fall in love with the people and their personal story. No two events are the same and no two clients are the same. Every project is a journey onto itself and it’s awe-inspiring every single time.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
An enormous part of my professional life is design. It’s the most creative part of event planning and it’s my fiercest passion. It’s where I get to run wild. I can watch a movie, like “Aladdin,” and decide that my next event will be themed Arabian Nights. The nuances of every detail will swirl in my head and ideas will explode. I can be inspired by a gorgeous restaurant foyer, a lavish dessert I see in a shop window, a stunning piece of jewelry. I also draw inspiration from following Russian event producers — the grandiose productions are absolutely ravishing and awe inspiring. They’re just on a different scale than anything you could imagine. But they’re also highly personal and brand-oriented. Everything is personalized to the client. For example, I’ve seen plates that are designed and branded specifically for the event. I can’t wait to get to that level in my career.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I absolutely love the Abbot Kinney neighborhood in Venice. I enjoy the hipster, progressive vibe. The people, the clothing, the aesthetic design of the stores and restaurants. I always find inspiration there. And I find it very calming and Zen-like. I also very much like the Arts District in downtown Los Angeles. There are so many hidden gems and amazing restaurants there. Manuela is one restaurant that I adore, with its seasonal ingredients, locally sourced produce and the incredible antique warehouse location. Malibu is a love story for me. I have great memories there from when my children were young. We love going to the Malibu Country Mart next to the beach with its upscale shopping and quaint outdoor cafes. This place has the quintessential California beach vibe. Lastly, there’s Beverly Hills…I don’t know. The rows of tall, majestic palm trees just do something for me. They fill my lungs with air.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have my wonderful husband to thank for my flourishing event planning career. It was he who recognized my unique ability to put together events at our home that left guests raving. And it was he who signed me up for an event planning workshop as a surprise birthday gift. He gave me the courage to leave a long career in journalism and jump into something completely unknown. He believed in me. During this difficult time of the pandemic when events were put completely on hold and I feared that it would be a long time before I would work again, he helped me come up with innovative ways to celebrate life’s milestones. He said to me, “Don’t give up, this time will pass. In the meantime, be creative.” And we were. We promoted drive-in events and outdoor gatherings, small events at singers’ homes and virtual celebrations that still captured the joy of special occasions. My husband is not only my partner in life. He’s my mentor.
Yarin Draashan, Linda Kasian, Yoni Bergman