We had the good fortune of connecting with Tanja and we’ve shared our conversation below.
Hi Tanja, what role has risk played in your life or career?
In short – taking risks is part of life. Otherwise, you wouldn’t come forward.
The older you get, the more you see the need of taking risks. The difference is, that you then think more about the cons / pros in every decision you make. I’m mostly based on facts, that’s where my decisions and taking risks are coming from.
Whether it was changing a job, buying a car, starting a business or moving in another country, each and every decision let you grow and improve. Sometimes you have to go unexpected longer ways or around a corner to reach your next goal. But that’s ok – you may not immediately understand the ‘why’. You’ll then see later why this path was necessary.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
With BREADISTA I literally turned my addiction into a business. As a German, grown up with this huge bread culture and an artisan bakery around every corner, how could you quit good bread? After moving to the US and developing recipes to recreate our beloved German loaves at home, the idea of BREADISTA was born. Bread is not just a sandwich loaf. For us, bread is tradition, culture and a philosophy. We like to be hosts and take everyone on a baking journey in their own home. With our premium pre-measured baking kits, we can now introduce the German bread culture to US kitchens the easy way. Organic flours and purity are our base for making bread at home.
The customer feedback is overwhelming and inspiring from day one. They motivate and push us to bring more & more ideas on the table. The BREADISTA community is growing and I’m very happy to see that all long night’s efforts are appreciated.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
That’s always hard to decide – where to go first? We personally like spots with a view. So, bars with a rooftop like Perch in Downtown or Hotel Erwin at Venice Beach are a great place to be. But we also like traditional landmarks and small places where you can get a really good cup of coffee and some sweet treats like Amandine Café. We still get to know new places every week, that’s the exciting part in a City like L.A.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Powerful women always inspired me. Someone who always taught me to be patient (what in general is hard enough!) and follow your conviction, is my mom. She is doing this since I can remember, until today. “Believe in you. There is a way. You can do it.”
What also sticks to me is kind of a funny thing. In 2009 when I was the first time in America and attended a language school in San Diego, I had very often a Café Latte from a big coffee shop chain. At this time, they had cup sleeves with sayings from Oprah Winfrey. One saying was ‘everything has meaning, no experience is ever wasted ’. I still have that sleeve. Later on, she was asked by a TV reporter how she got so successful, ‘just take one step after the other’, she said. I wish I could meet her a day, now, that I’m not that far away anymore…