We had the good fortune of connecting with Terri Apanasewicz and we’ve shared our conversation below.
Hi Terri, can you walk us through the thought-process of starting your business?
Being an entrepreneur is in my bones. I set up sidewalk lemonade stands as a kid that also offered Kool-Aid and cookies. As a teen in my first job, I didn’t just want to work at McDonald’s; I wanted to own my own franchise. After becoming a celebrity makeup artist, I created an education company, P3 Beauty, to empower women to look and feel their best in a simple and achievable way. While that startup fizzled, I knew the concept was a good one. A few years later, I used the internet and social media to resurrect it as veryTerri beauty. veryTerribeauty.com he
What should our readers know about your business?
As a professional celebrity makeup artist, I am my business. To thrive, entrepreneurs must create new opportunities for success. For me, that goes beyond adding to my client list. It’s about solving problems, cultivating diverse communities, and enjoying the challenges and circumstances life generates. Being a freelance makeup artist has changed drastically with reality TV, social media, and the pandemic. That’s why I established two other businesses distinct from being a celebrity makeup artist that capitalize on my expertise and share my knowledge with others. Being successful is more than having a booming business; it is inspiring others and helping make their lives and enterprises flourish too.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We’d go on a couple of morning hikes and take in the beautiful views Los Angeles has to offer; one of my favorite trails is Mountain Gate in Brentwood. A drive up the coast to Malibu for shopping – Serenity Rocks Malibu has the best selection of crystals – and then a flavorful and delicious meal at Café Habana. And for a neighborhood hang, we would do some tasting at Buvette, a wine bar in Sherman Oaks with a cozy atmosphere and small bites.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My parents, both accomplished executives, were greatly influential in shaping my drive and work ethic. They taught my siblings and me to conduct ourselves with integrity and kindness. There are other people and reasons that I have accomplished what I have because it really does take a village but being a “dreamer” is also part of it. I have always believed that dreams bring aspirations into focus and action fulfills those dreams.
Photographers: Touch ups on Cindy: Michael Stine Cover of Bronze: Richard Reinsdorf Cover of Rolling Stone: Mark Seiliger Cover of Arena: Nino Muñoz Red head beauty: Richard Reinsdorf Ming-Na Wen: Getty Images Me & My dogs: family member