We had the good fortune of connecting with Tony Sheen and we’ve shared our conversation below.

Hi Tony, can you talk to us a bit about the social impact of your business?
Music has a transformative power in society. It has the power to transmit messages, to inform, to keep alive traditions, to provide cultural exchanges. It can also be an important tool for social inclusion, education, in addition to having great power in mental health, and can act in the prevention and cure of disorders, caused mainly in situations as we face today with the pandemic of COVID-19. Ultimately, its transformative power in society can range from personal transformations to global transformations.

Alright, so let’s move onto what keeps you busy professionally?
I´m musician of a reggae band called Afrodizia! We are on the road for22 years. we had the opportunity to travel around our country and get to know new continents. Reggae gave us the opportunity to sing about our reality and our country, to be able to share music with our idols and make many friends around the world. I always say that music chose me, that reggae chose me. When I look back, from the beginning of my career to the present day, I see that each stage has been lived intensely and fully.
Nothing has ever been easy and this path is fraught with many difficult decisions. In addition to being a musician, I am a physiotherapist, and when I graduated I had to make a difficult decision to continue with music or dedicate myself to physical therapy. I decided to continue with the music, but to make it possible, I had to leave my city, my family and move with Afrodizia, my band to Sã Paulo. Leaving friends, family and the safety of everyday life behind was an immense challenge.
We all live in the band in the same house, where we were able to experience the joys and challenges that walking offered us day by day. During this period, my mother had cancer, and a very difficult decision appeared. Go home and take care of her, or go with my band brothers. My mother did not accept my return and asked me to continue on my path. It was not easy. Later, Afrodizia underwent a change with some of the musicians leaving the band, but my mother passed away soon after. It was necessary to rebuild the band, to rebuild dreams with all the pains that were present. Today, looking back, the biggest lesson I learned is that the dream is not just to be dreamed of, but built, with victories, defeats and challenges, and that our truth is our root. To live fully only possible respecting this root

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would definitely bring him to spend a few days in my city called Itanhaém, on the coast of São Paulo Second oldest city in the country, Itanhaém has a beautiful nature with beaches, waterfalls and surrounded by the Atlantic Forest.
Rich in culture, the city is home to traditional peoples like the Indians, and is the cradle of the country’s history, with old buildings.
The people of Itanhaém, are a welcoming, friendly people, and the city’s energy will certainly bring days of great tranquility and positive vibes. I leave here my invitation to everyone.

Who else deserves some credit and recognition?
Walking the path of music, so that it would allow me to get to know the world is something I owe a lot to the unconditional support I received from my parents, especially from my mother. Her sensitivity to understand that music was part of my experience and to encourage me from a very early age the professional paths of music, brought me in a natural way my way. Having the family support to be able to explore our professional path, for me, is the fact essential to achieve success.

Instagram: www.instagram.com/afrodizia

Linkedin: https://br.linkedin.com/in/afrodizia-reggae-29551068

Twitter: www.twitter.com/afrodizia

Facebook: www.facebook.com/afrodiziaoficial

Youtube: www.youtube.com/afrodizia

Image Credits
Louiz Baptista

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