We had the good fortune of connecting with Travis Matthews and we’ve shared our conversation below.
Hi Travis, what do you attribute your success to?
There’s a few things that I feel play an important factor on my success and the success of my brand. One big things is paying attention to the details. It took me a year to figure out the design down to how I wanted the signature done. There was a lot of trial and error . Things like what type of shirt to print on, what type of print I wanted to use on the shirts etc. these are the things if done properly that can’t separate your brand from everyone else. The other equally important factor is customer service. I worked in retail for 10 years and I’ve leaned the customer experience is just as important as a good product. My goal is to create a experience for anybody who supports Iconik Blac.
Alright, so let’s move onto what keeps you busy professionally?
I started my brand Iconik Blac with the idea of making graphic T shirts that show cased some notable black icons that we normally do see on display. When I would walk into a store I would always see the typical graphic T shirt with Bob Marley or 2pac. There are so many black icons that have made a impact in the arts, entertainment and society. I wanted to shine some light on those people. In 2018 I had some serious health issues that I was dealing with and creating Iconik Blac was a way to stay sharp mentally. Physical health is one of the things that can effect your mental health so I used my creativity to keep my mind in a positive place. It’s exciting to see people actually apreaciating the product. I greatly appreciate all of the support!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I was born and raised in Raleigh, Norrh Carolina. If a friend was to come visit we could go hang out in north hills. They have a couple of nice places to hang out and have diner and drinks. I’m a sports fan so depending on what time of year it is I would go to a Charlotte Hornets or Carolina panthers gane. Down town Raleigh night life is also pretty fun!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to thank everyone who has contributed there time, resources and moral support to help Iconik Blac move forward!