We had the good fortune of connecting with Vanessa Rosenblum and we’ve shared our conversation below.
Hi Vanessa, how do you think about risk?
Every good thing that I’ve accomplished or experienced started with taking a chance on the unknown. I’ve started three companies and moved to four different countries. It wasn’t always easy and sometimes things didn’t go as planned, but I don’t regret any of those decisions. I believe that the biggest risk you can take is doing nothing, staying safe, and missing out on the life you could have had.
Taking a risk is less scary when you get honest about what it might actually look like if you fail. I think our natural instinct is to go to the worst possible scenario, but there is a lot of space between utter failure and success.
When I’m about to make a big decision in my business or life I ask myself, if you do this thing and it doesn’t work out, what might happen? How likely is it that you will fail? How can I mitigate those consequences? I find that journaling and reflecting on my answers makes it easier to see a risk for what it really is. Often, I find that I can also put guardrails in place to make a risk, well… less risky!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I help leaders in real estate hire the people that power their businesses.
What started as a Los Angeles-based temporary staffing agency for real estate teams has expanded into a nationwide retained search firm. We’ve had thousands of successful placements.
This year we launched the Hire LAB course, a step-by-step guide to hiring employees that are a job, culture and goal fit. I’m incredibly excited about this new product, because the process we created at Pro REA Staffing to screen and place candidates results in better, longer-lasting placements. I want business owners to have the tools they need to hire the best people for their business – even if they don’t retain us to find their hire.
As with any business, there are ups and downs and cycles that you have to muddle through. In fact, we launched the Hire LAB course right in the middle of the lockdown in April. Talk about terrible timing!
I think my best advice to new entrepreneurs is to create boundaries and insist on balance. It’s easy to work all the time when you’re growing a business, but your business isn’t who you are – it’s what you do. Your friends, family, health and spiritual life can’t wait until you’ve reached the next benchmark in your business.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When I’m back in L.A., one of my first stops is Gjelina on Abbot Kinney in Venice Beach. I love the vibe, sharing plates with friends, and their pizza! My husband is Italian, a chef, and very opinionated when it comes to pizza, and Gjelina’s is his favorite pizza in L.A., too.
While on Abbot Kinney, check out the people, the scene, and the shopping. After a night out my favorite place for breakfast is Urth Cafe. Their Belgian waffle is worth every calorie. Don’t skimp on the berries and fresh whipped cream. Burn off the calories with a hike. One of my favorites is the Sara Wan Trailhead at Corral Canyon.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Rick Cunningham and Marty Mead were my partners and mentors in Pro R.E.A. Staffing for over ten years. They reached out when I was running my first recruiting firm in Los Angeles and asked to partner with me. With their support, I was able to grow Pro R.E.A. Staffing into a successful nationwide recruiting firm and a leader in our niche. I will be forever grateful for their guidance and belief in me.