We had the good fortune of connecting with Vic Quiroz and we’ve shared our conversation below.
Hi Vic, what was your thought process behind starting your own business?
I was an enterprising kid starting my first business when I was 14 years old. I don’t think there was much of a thought process behind it as much as I aggressively wanted to find ways to earn some money at a young age. As I gained more experienced, eventually I realized the goal was to carve my path and take control of my life’s work rather than have my work control my life.
What should our readers know about your business?
Starting as a junior real estate agent in 2005 to becoming the Managing Partner of a large real estate brokerage in one of the worlds biggest cities didn’t happen overnight and it certainly wasn’t easy. My dedication was tested often as I had to navigate through several peaks of success and valleys of failure along the way. Looking back now, having a positive and adaptive mindset was more important than I realized.
The mortgage meltdown of 2008/09 could have completely wiped me out. The rise of online brokerage vending machines as I call them have compressed agent profits down further than ever making it harder to operate in the black. The rise of fake reality TV real estate influencers who don’t actually sell a lot giving our true industry professionals a bad wrap. COVID-19 effectively shutting the world down and our industry being non-essential for months at a time. And now California’s historic inventory shortage have all been notable obstacles to my business growth. Even with all that, I’m still in the game when many colleagues and competitors alike have folded. This business, any business for that matter, isn’t for the weak at heart.
My current core businesses are in the residential real estate industry where I operate in several different capacities. My immediate focus is to help my personal clients with their real estate trades in the Los Angeles area and around the world. My long-term focus is the continuous building up of and the overall success of our agents and office at Berkshire Hathaway HomeServices CA Properties DTLA. And when time permits, I train for California Association of Realtors helping newly licensed and veteran real estate agents understand legal contracts disclosures needed to conduct business.
Like many other entrepreneurs, I believe time management is the key to success. Juggling these three completely separate real estate operations is time consuming and can be hectic at times but using Google Calendar helps a lot. Time blocking for priorities helps me stay on track and accomplish more than I would otherwise. We all have the same 24 hours in a day and what you do with that time makes the difference.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love it when I get to show visitors around my city! Living and working in downtown Los Angeles I’d selfishly stay close to home because I love my neighborhood and DTLA has so much to offer. I’d start the day with a Mexican breakfast at El Rancho Grande on Olvera Street. Then walk it off with a visit to the Broad Museum in Bunker Hill and then to Grand Central Market in the Historic Core for a fresh strawberry glaze treat from The Donut Man. Depending on whose playing, a Lakers game at Staples Center (I’ll probably never call it Crypto.com Arena) or a Dodgers game in Elysian Park. These should be a must for anyone when visiting LA. The night wouldn’t be complete without visiting one of our famous DTLA rooftop bars like Perch or the new Downtown LA Proper Hotel.
Who else deserves some credit and recognition?
I believe everything is possible through people and so many people have inspired me in so many different ways. I’m grateful for my parents who tried their best to raise good kids with what they had at their disposal. I’m lucky to have an amazing wife who inspires me to practice compassion daily. But in regards to business, my core operations are in residential real estate in part because the late Bruce T. Mulhearn, a California real estate legend, was a mentor of mine. Bruce saw something in me that I didn’t see in myself at the time and he challenged me to reach my full potential. He helped me from the time I was a newly licensed real estate agent in 2005 to becoming the Managing Partner of Berkshire Hathaway HomeServices CA Properties DTLA in 2017. Bruce passed in 2018 but the lessons he taught me along with his memory are fresh in my mind. I recommend reading his book Hunger, Hunches and Hustle for anyone looking for inspiration on achieving the American dream.