We had the good fortune of connecting with Victoria Sceery and we’ve shared our conversation below.
Hi Victoria, can you walk us through the thought-process of starting your business?
Building my own brand (brand name to be released soon) has given me flexibility within my mind and thought pattern. Creating the beginning stages of a business has given me the ability to grow emotionally, mentally, and professionally. As a child my mom embodied the importance of a strong work ethic. As a result my sisters and I value the opportunities that come our way by putting in the effort.
After graduation from design school I needed to continue to execute my creative work in order to share my passion. I love learning new methods and can appreciate the influence of creating for others but quickly realized I need to create next to, rather than under the teachings of other individuals. Building this brand opened up the door to so many relationships and the beauty of collaboration. Starting my own business as an artist has also been a huge leap of faith. There is a huge learning curve and I have to wake up and recommit everyday. The choice has been vital to my development in the arts. Working in partnerships and collaborating with other artists comes full circle. It’s given me inspiration and structured flexibility needed to find this idea of work flow. Although it takes constant work to maintain, I’m discovering how to seek balance and strategize in a way that my vision authentically has an impact.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
My travels to Peru had a powerful impact on my decision to build. In November of 2019, I traveled up the Cusco mountains to a village called Parobamba, for a workshop in the home of Daniel, a weaver among many other titles. I had talked with Daniel about coming back to meet him in the Amazon jungle to research plants for dyework. Unfortunately, COVID hit that March and the trip is yet to come. Traveling for work to develop and explore new techniques in different climates and environments is important to consistent growth. I’m still learning my art and technique so getting to the very core of textiles lays the groundwork. In school I focused on weaving, dye work, garment construction, and knitwear. Right now my work is based in the field of dyes. I work towards incorporating fine art/installation with apparel. This to me feels like the formula for the brand. I love balancing my hand dyed sets with paintings. One inspires the other & it’s clarifying to see how the patterns and color integrate. I started custom dyework about three years ago. It’s been a rollercoaster to find inspiration among the realities of day to day work. I love both working & creating. The two are separate and I have a really hard time finding the balance. It isn’t always easy to stay inspired in the studio or motivated to go in when I have to work separate jobs. I have always supported myself and my brand. That has brought fear at times and can be overwhelming. I don’t have the ability to turn my creativity on or off with a simple switch and the artist mindset can be uncomfortable if it isn’t in the right work or social environment. I’m still overcoming these challenges everyday and sometimes I don’t have the clarity to continue but then a sale comes through, a potential collaboration, a friend walking through the neighborhood in my work all reminders that the passion I have to create will remain. It is about timing & I dream about mastering the art of patience. That to me is success & I do my best to find comfort in the idea of impermanence. It has been humbling to see the places my works has gone, family homes, a high school friend’s art gallery in Rhode Island that led me to a collaborations and press in California, a friend walking up to the the local coffee shop in the sweats I gave them the day before, another friend’s photoshoots for other brands. The cyclical nature of art is a mesmerizing chain link. I want to continue to see my work integrated into space and time. Once a vision is set in place, reaching a point of focus within the process is the most satisfying place to be.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family, friends, and community in Venice and beyond continue to amaze me everyday in their loyalty to the brand’s growth and creative execution. When the going gets tough, my mom reminds me to stay centered. Each time I face a road block she shows me patience, kindness, and a healthy dose of tough love. The same goes for my friends. At times they act as my leaders. They keep the pulse. If I bring up an idea for a project, collaboration, or partnership my friends either want in or don’t forget it and keep interest in the next steps. I am grounded among a community of artists here in LA. My friends are photographers, painters, models, and architects. From photoshoots to designing a custom piece with them they have all played a part in unfolding the blueprint of the business plan. I do feel like the universe has placed me exactly where I need to be in building something based around collaborative work for the purpose of longevity and of course, for the love of art. I don’t believe we are meant to work solo. We’re all connected in one way or another so it isn’t necessary to take on this idea of invention alone an idea reinforced by Virgil Abloh. We can build from the ground up independently in our vision – but that’ not be confused with staying connected on the path to our ” end goal.:” End goal, whatever that means. I enjoy the process because of my peers and their impact with me along the way.
Tanner James @tannerjames.co, Ava Alexis @avalovestacobell