We had the good fortune of connecting with Wayne Williams and we’ve shared our conversation below.
Hi Wayne, what do you attribute your success to?
To me, the most important factor was believing in me. In order to build a strong brand that others could identify with and buy into, I had to objectively believe in my brand.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I started BuffBoy Fitness with the intention of helping all people, no matter your fitness level, physical limitation, or experience. I was inspired by seeing what my cousin, who was a trainer at the time, did to transform his body, and the body of a few of my friends. So I took a 2 year fitness course, then started my business. I had zero clients so I applied for a job as a newspaper courier. I learned to grow my business by placing my BuffBoy Fitness flyer in each newspaper that I delivered. If I hit 100 houses, then I’d get 5 inquires, and out of the 5 inquires, I’d get 2 new clients. Everyday I would try to hit more houses until I built enough clients. This technique sounds a lot easier than it actually is, but it was extremely difficult. Especially when I started doing this, it was January when the weather was not the greatest. My advice would be stay resilient, not strong. You will get further if you’re not easily discouraged from achieving your goals.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First, I would take out my friend to my favorite restaurant called “Kale My Name” in Encino CA. It’s a really hip and chic restaurant that offers an entirely plant based menu. Second, we would visit the beaches in Malibu, which is my favorite spot to take in the waves of the ocean, and see really interesting people…I love people watching!
Lastly, we’d visit Griffith Park to get a bird’s eye view of the entire city.
Who else deserves some credit and recognition?
Abby Ayoola Williams is my inspiration. Not only is she my wife, and mother of our 6 children, but she is the one who supported me with the formation of BuffBoy Fitness. She is an entrepreneur who has many books published, she’s the owner of “Mom Ultimate Guide Magazine”, and a reality show series called “Naija Wives of Toronto”. She definitely deserves a lot of credit in the making of my story.