We had the good fortune of connecting with Yasmeen Alexia and we’ve shared our conversation below.
Hi Yasmeen, can you walk us through the thought-process of starting your business?
I needed to be the solution to my own problem. I refused to settle for less-than-satisfactory options and created my own. I am talking about infant formula for my child. I have been quite health conscious since I was pregnant with my son in 2017. When I was breastfeeding, I decided to return to work and find a baby formula to supplement my breastmilk. I was surprised that there were only 2 plant-based options on the market and both contained soy, as well as, high fructose corn syrup. I refuted tradition (conventional formula) and created my own.
Healthy Baby is the first and only infant formula that contains 3 superfoods—moringa, spirulina, sacha inchi—without dairy, soy, or high fructose corn syrup. After a year and a half of drinking this green colored formula, my son had 0 nutritional deficencies and remains healthy today. I felt compelled to share this alternative with other families.
In 2019, I resigned from my job and received my business license. Healthy Baby was selling at a local farmer’s market the following year and became a L.L.C. in 2021. In the past year, however, Healthy Baby has expanded from infant formula to offering various healing mechanisms for the family. This includes herbal infused shea butter for eczema, tips on how to use plant medicine for children, and healthy food recipes for kids and adults alike. My goal is to offer natural yet effective products; but also maintain this platform as a knowledge destination where families are empowered to take care of their health in a conscious and holistic way.
Alright, so let’s move onto what keeps you busy professionally?
Apart from my business, I am a fashion enthusiast. I worked for years in the industry from luxury fashion to managing a flagship store in LA. I am the daughter of a FIDM alum and design major. I recall many moments in my childhood tagging along to buy fabric in DTLA as well as watching my mom sew elaborate pieces by hand. This had much impact on me as I have started designing my own pieces. Before this, however, I was naturally attracted to styling. I remember having deep admiration for the power of clothes and how it can transform an individual. I was shy and insecure growing up but one thing I was always confident about was how I dressed. My goal was to stand out and make an impression before even uttering a word.
While I own and operate a whole separate business, fashion remains a creative outlet for me. When things become mundane at work, I come back here for some glamour, inspiration, or creative boost. I love to experiment and take risks in various parts of my life but that was first cultivated through garments, colors, and styles. My looks transform with life’s seasons yet fashion has been the “fabric” in which that transformation occurs.
I did not start styling or designing as soon as I wanted because I was too focused on creating a brand. The business aspect took up most of my attention and I eventually gave up on the idea. Years later, I realized it was the creative process that brought me fulfillment. Instead of focusing on building a business, I decided to focus on one design at a time.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I imagine picking my best friend up from the airport and making our first stop at Little Kingston for some tasty Jamaican food. Afterwards, we would go back to my place to unwind and watch some movies. Inevitably, our sweet tooth would hit and I’d introduce her to Donut Friend for unique, handmade donuts.
Day two would entail beachgoing with a stop at Blue Bowl for a decadent smoothie bowl. We would get dressed later that evening for drinks and amazing views at Perch in DTLA.
The following day would commence with a beautiful hike through Eaton Canyon. For brunch, I’d take her to Ubuntu in Long Beach for a nice ambiance paired with some mimosas. That evening, I’d drive us to the Griffith Observatory to enjoy a planetarium show, as well as breathtaking views of the city.
Day four would be dedicated to luxurious pampering. The first place that comes to mind is the 24-hour, Korean styled Wi Spa. Luckily, they have a restaurant inside so we can stay as long as we please!
My sister loves to shop so I’d show her around Melrose for some upscale thrifting before stopping at Black Market Flea for more one-of-a-kind pieces. Afterwards, we’d walk around the botanical gardens at the Huntington Library. They have a delicious Asian restaurant inside the Chinese garden to satiate our hunger.
On her last day, I would treat her to some Peruvian food at Casa Chaskis before dropping her off at the airport.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My sister, Alyah Kanso
Other: Fashion Instagram: @alteredvzn