We had the good fortune of connecting with Zoe Hylton Hylton and we’ve shared our conversation below.
Hi Zoe Hylton, what is the most important factor behind your success?
The most important factor behind my brand is definitely my drive. There were many times were people weren’t supporting me and I would think I wasn’t as good as my peers. I always had to tell myself to keep pushing, keep going, keep trying new things even if it feels uncomfortable. Eventually, my time came and the reason for that is because I never stopped going, even when it got hard.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I own a graphic design business. My business specializes in helping small (typically black owned) businesses bring their branding and visions to life.
I started my business in 2017, after getting my minor in Graphic Design. In the beginning, making logos for friends and family was just a cool hobby for me. My business slowly started to expand as the years went on. Now, I’m proud to say that I’m working with corporate companies or other well known moguls which shows how far I’ve come.
The process has never been easy (even now). I had to hear alot of no’s. I have to dish out some money that I wasn’t sure I would get back. Even now, as my business has become more successful, that has its own problems — my biggest problem now is taking on too many clients. But I love what I do so I always make the time, even if it means I don’t have time for myself.
The biggest lesson I had to learn was to “run my own race”. In my earlier days, I would feel insecure because I would see my peers who had more followers and more clients doing well. In reality, I had to pay my dues and give it time. Nothing works having comes easy or overnight.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m from Maryland but I live very close to DC. So I would recommend a nice weekend in DC. I would suggest U Street for drinks since theres alot of bars. I would suggest La Vie for food — it’s one of the newer restaurants in DC but I swear everything on the menu taste heavenly. I might suggest Kayaking at the Wharf or Hiking at Great Falls. When it’s summer, I would being outside and I feel like it’s something that most people don’t do around here.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to dedicate a shout out to my clients. Without them, I wouldn’t be here. In the beginning, a lot of my business came from only referrals which shows how loyal my clients are and I am eternally grateful.