Never give up. It’s advice that is thrown around daily – but is it always right? We asked some folks we admire about their thoughts around how to know when to give up and when to keep trying

Brandon Atherley

There is only one correct answer to this question and that is… never give up! No matter how grim or bleak things are looking, you just never give up. Always keep going, keep pushing on! Read More>>

Marcel Camargo

This is such an interesting question. We all have to ‘keep going,’ on some level, at all times. I think even if we try to give up we end up ‘keeping going,’ just in another way or on another path. The question behind the question here, from my perspective, is how do we know where to go? Read More>>

Melissa Alanis

The only reason to give up, is if you come to a point where this career isn’t fulfilling you. Don’t give up on the hard days, don’t give up the second you receive client criticism, don’t give up for anyone else or because it gets hard. Give up if it’s truly not fulfilling you. Read More>>

Tracy Marcellino Aubert

It depends what your end game is. I think if it really matters to you, it’s impossible to give up. I tried to quit music for a decade but it wouldn’t let me. With creative endeavors, you can’t rely on the people around you to validate you. Not everyone is going to understand. Read More>>

Ambar Monge

Building Luna has been the most difficult thing I’ve ever done. I did not go to design school. I do not have formal training in social media. I have never done anything like this before. This journey has been challenging from day one. It has tested my faith, my dedication, my relationships and has shaken me to my core. Read More>>

Lex McClintic

It’s good to remember the sunk-cost fallacy, it lives in the back of my mind and warns me not to double down on my efforts when they’re clearly failing. But creatively, I don’t know, you don’t have to be succeeding by some standard to double down on your weird thing you do. Read More>>