We had the good fortune of connecting with Nick Hamilton and we’ve shared our conversation below.

Hi Nick, what was your thought process behind starting your own business?
The vision to start Nitefall Media is to develop a conglomerate that covers the world of sports, pop culture, and lifestyle across the nation. As we continue to excel and partner with some very prolific regional outlets, we wanted to make sure our voice is not only heard but respected. A voice that represents many communities of color and allows other journalists /reporters to have an opportunity to use their voice to not only tell stories but represent change. Utilizing the technology revolution through compelling digital television and audio podcast content in order to spread the information on what’s going on in the world. There is always a story behind the story which Nitefall Media brings to light in today’s climate.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Nitefall Media was established to give a voice to the latest happening in sports. culture, and lifestyle. I’m proud of the team that has been assembled (Jackie Shepard – VP of Operations, Adrian Galera – Head of Production, Chris Camello and Edson Santos – Production), while providing a variety of viewpoints from various races and backgrounds that can tell and report stories. I’ve always had a vision to own my own media company, it took a lot of hard work, dedication and the grace of God to get where I am now. From interning at ESPN LA and a couple of other media outlets to finally being compensated for my work, it has not been an easy road. The journey continues, but along the way I have networked with some outstanding people, yet have faced racism and discrimination along the way from some rival outlets, public relation people as well. But I rise above it, in bringing the necessary attention to racism, sexism, and bigotry that we face as Black journalists and journalists of color. This company is also about helping others who faced the same issues to have a platform and figure out ways to get stories done and out to our audience. The lessons I learned along the way have been about the power of networking, learning from others and making sure that business is taken care of on the entire spectrum. Understanding it’s not just about myself but creating a better path for the next people who come behind me. I would like people to know that Nitefall Media is for the people, a platform to be heard as we bring value as we continue to expand.

As it pertains to my story, I’d simply tell people to never quit, never accept ‘NO’, and stay the course. Never be afraid to call out injustices that happen to you and prevent you from doing your job as a member of the media. I and my company are just as important and have voice like any other publication (i.e. L.A. Times, Yahoo Sports, etc.). Our coverage can be viewed across several platforms that include iHeart Media, Spotify, iTunes, YouTube, and SoundCloud.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’d definitely take them to Harold Chicken in Hollywood, great atmosphere, drinks and food. Head over to the Roof Top Bar in Downtown Los Angeles for some good drinks and cool vibes. On another night during happy hour head over The Perch also in Downtown Los Angeles good drinks, good times and great view of the city. There is also time to hang out on a good weather day at Hermosa Beach Strand, later get some really good food and service at Dulan’s in the Crenshaw District. Never can go wrong by hanging out on Melrose or at the Beverly Center. Soak up the culture in Leimert Park, go for a hike in Baldwin Hills. On another day hike and stand at the top of the city after walking up Runyon Canyon. With so much to do in Los Angeles, something new comes up nightly in this city.

Who else deserves some credit and recognition?
Quite a many people have helped me along the way, but I have to recognize these individuals outside of my family and close friends, who are Fred Roggin (NBC) and Rob Parker (FOX Sports/FS1). These two individuals have assisted me with knowledge, advice and allow me opportunities to expand my brand. Both Roggin and Parker are the best in the business.

Website: www.nitefallmedia.com
Instagram: @NickHamiltonLA @nitefallmedia
Linkedin: Nick Hamilton
Twitter: @NickHamiltonLA
Facebook: Nitefall Media
Youtube: www.youtube.com/themorningafterwithnickhamilton
Other: Podcast: TMA w/ Nick Hamilton- https://podcasts.apple.com/us/podcast/tmawithnickhamilton/id1263300531

Image Credits
Nick Hamilton/Nitefall Media