We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Dr. Natalie Christine Dattilo | Clinical Psychologist & Wellness Expert

For me and my work, sincerity and authenticity matter most. I think about authenticity as a “meta-value,” which means that although there are many things I consider important in my life, as a guiding principle, authenticity rises to the top and supersedes all others. If I’m not being authentic and true to myself, then who I am and what I have to offer is merely performative and hollow, which helps no one. Being authentic to me means being bold and driven, soft and graceful, balanced, generous, and genuine. Read more>>

Christine Byrne | Letterpress Printer & Greeting Card Designer

I try to make all of my decisions from a place of honesty and empathy, because I think those are the roots of positive change. You can’t change anything without an honest reckoning with its current state. The motto for my brand Spacepig Press is Honest Cards for Awkward People; to me, that means enabling real connections between people, especially now when it’s weird and hard because the world is trash and feelings are awkward and we’re all a little bit broken. I hope the cards I make help people make those empathetic connections and communicate a little more honestly. Read more>>

Yotam Ishay | Composer & Pianist

When you practice and develop in your craft and anything that is relevant to it you are also increasing the value of your “stock”. As a musician, and especially a performing one, each opportunity you might be getting from an acquaintance or someone in your network could lead to other opportunities if you are performing as best as you possibly can. Read more>>

William McCormick | VFX Artist

My top value is truth, and aligning oneself to the truth of reality even when it is uncomfortable and challenges my beliefs. Reality can often be unnerving, disappointing, and even quite brutal. Especially as a creative entrepreneur, there are many truths that are quite difficult to accept — the market doesn’t need your service, the creative job you desire doesn’t exist or isn’t hiring, the industry attached to your creative skill is toxic and unhealthy, and so on. Read more>>