We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Maya Albanese | Film Director & Screenwriter

sentiment without action is the ruin of the soul. Read more>>

Christine Howard | Leadership + Lifestyle Coach, Speaker, Author

About my business: In my early days as a coach working one-on-one with clients, it was all about accountability – where are you now and where do you want to go? I’d help you to get there through ongoing accountability, helping you overcome obstacles to your goals. It was a very cerebral process. When I had my two wake-up calls in 2014/2015 (early-stage breast cancer and a divorce), not only did my life transform but so did my coaching. Read more>>

Marco Perilli | Writer & Publisher

Freedom. I am not referring to the concept cheapened by Western democracies, to the litany of human rights, to the idea of doing whatever I want. I mean inner, intellectual freedom, the rejection of dogma and conformism in all its aspects and nuances. Specifically, when I write I never think about themes, or forms, or even current values; and when I decide to publish a book with my publishing house, anDante, the economic criterion is never decisive, the question of whether the book is profitable or not, timely or not, since this has nothing to do with publishing as I understand it: Read more>>

Dalton Shooks | Movement Artist and Photographer

“Leave people better than you found them.” This industry is cut-throat. This world is cut-throat. I’ve found it to be much more beneficial, and vital in my case, to prioritize other peoples’ well being over driving solely towards whatever idea of “success” lives in my mind at that moment. Don’t get me wrong – I think that defining and understanding what success looks and feels like is crucially important. But I think that life is SO much bigger than any one achievement or even string of achievements we may see, and it’s very easy to lose sight of that when you catch the scent of something that is very desirable. Read more>>

Rachelle Love | Business Strategiest – Marketing Executive, Commercial Lender

Today, I’m am grateful for all the corporate experience, I gained along the way. 25 years working in various positions has indeed prepared me for entrepreneurship. The principle that mattered most to me, was always operate with integrity. Treat others as I would like to be treated. Live my life without excuse or regret. Learn to love myself ❤️ Read more>>