We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Taylor Cezanne | Influencer & Dog Trainer

Community. It’s about creating meaningful connections and fostering a sense of belonging. Community is what makes us humans feel supported, understood, and inspired. In my journey as a content creator and dog trainer, I’ve seen the impact that a strong and positive community can have on people. It’s not just about sharing knowledge but also about lifting each other up, celebrating wins, and being there during challenges. Online or not – a strong community is like a safety net, holding us as we grow. That’s why I’m so passionate about creating spaces where people can connect, learn, and grow together. Read more>>

Alyshia & Marion | Founders of Bloom Brand Co.

At Bloom Brand Co., the principle that matters most to us is the value of uplifting and empowering each other. We believe that beauty should be about embracing who you are, not covering up or hiding your true self. The beauty industry often emphasizes concealing perceived flaws, but we take a different approach—one that’s about celebrating natural beauty, building confidence, and encouraging self-love. We want our Bloom Besties to feel seen, appreciated, and confident in their own skin. Our mission is to remind everyone that beauty isn’t about perfection; it’s about feeling good in your own skin. Read more>>

Zander Mukanos | Founder of Myneral

For me, the principle that matters most is compassion. While compassion is often defined as a ‘sympathetic consciousness of others’ distress along with a desire to alleviate it,’ I believe it goes beyond simply understanding someone else’s pain. Compassion is the active motivation to help, comfort, and support others—a value that brings positivity and healing into the world. Read more>>