We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Alexandra Stergiou | Director, Producer, Writer, Editor

QUEER. HYBRID fiction/nonfiction FILMMAKING. COMING-OF-AGE tales. You can read that in my website bio and future TED talk (if that’s still a thing – call me!). I’m gonna keep it real. I’m a director, and my style of filmmaking is very collaborative and team-oriented. I want to effectively communicate with my collaborators and clients while ensuring a consistency of vision and high-caliber execution. Thus, I spent a lot of time this past decade learning the crafts of producing, cinematography, screenwriting, and editing through watching and doing. It’s empowered me. Read more>>

Travis Joe Dixon | Actor, Editor, Whatever Is Needed

Are you being of service to those around you? And what I mean by that is are you contributions to the project in service of the bigger picture? I look at “being of service” at every level from the PA who makes sure the sides are printed to the director who is available for any and all questions. If you are constantly looking for a way to make somebody’s life easier, that can only serve to make the living unit as a whole more productive. The simple gesture of asking “Is there anything I can do to help?” goes a long way, even if you can’t. Read more>>

Anjin Prasad | Creative Producer

To me, happiness is a core value to a successful and healthy life. Without it, whatever you do in life feels fruitless. Having a sense of happiness is a key advantage when you are out there pursuing your life goals. Read more>>

Jason Klein | musician

Dedication and being humble. Most of the time, we find it’s easy to give up on ourselves and dreams because it may seem to be too much effort and not enough of a return. We hunger for success and instant gradifacation.
Being humble and dedicated to what you want to do, says that no matter the odds, you will continue to go forth with your dreams and ideas. You will not let negativity detour your journey. Read more>>

Rae Senarighi | Transpainter | Artist

After surviving cancer in 2015, I made several commitments to myself. One of those was to make the art that I want to make, regardless of whether or not it makes money. I also gave myself a guiding principle that all of the art I make would be based in love. I know that might sound cheesy, but to me, it’s proven quite useful in helping me to hone in on what I’m really trying to say. When I look around at the world and I see so much pain and suffering, I see my community being attacked relentlessly, and it makes me angry. Read more>>

Megan Byrd | Joy + Wellbeing Coach

Joy, Equity and Growth are my top 3 guiding principles in both my life and my business. To me, joy is the whole point of life. It’s actually enjoying your life and truly thriving instead of just surviving. And everyone has a basic human right to joy, but there are obvious inequities present that don’t allow equal opportunity for all people to experience the joy they deserve. Equity evens the playing field and allows for more fair and inclusive opportunities to cultivate joy – for ALL people. Read more>>

Kione Gonzales | Associate Broker/Realtor/Mentor

The value/principle I run my business by is rooted in building lasting relationships with my clients and genuinely caring. I truly care about my clients and helping them achieve their goals as it pertains to their real estate endeavors…whether that’s buying or selling a home. But my relationship with my clients is not entirely based on the transaction…I want to truly know my clients and be able to help them in any facet of their lives. Read more>>