We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Kaveri Singh | Artist / Interior Decorative Artist

Guiding values that I live by are kindness, intention, presence and beauty. They motivate me in all I do. I try to live my life in the most open and kind way that I can. I do my best to live openly – not in a shut down way – in an open state of mind, approaching where I’m going, what I am doing, who I am with — fully in the moment. When I do something, I want to engage completely – it doesn’t matter what I’m doing, it could be washing my dishes. Present in my actions, I watch myself. When you have a sense of beauty, I think it changes your brain. There is a stillness that occurs at a certain point of the process -it’s similar to a meditation. It’s a practice. When I’m creating art for myself and clients, it’s a still place, it’s where the noise ends, it’s a’ being’ place, everything becomes one. Read more>>

Emily Keating Snyder | Fine Artist

One of my most important values is thinking big. It’s so important not to limit ourselves with “practical” beliefs about what is possible to experience in life. Especially for creatives, there is a lot of messaging in our world to play it small and safe – and to believe that success is a rare, mysterious thing. I’ve always done things that others doubted possible, so when I reach a goal that felt like a long-shot I challenge myself to set an even bigger, even less “realistic,” goal. We’re all more powerful than we usually give ourselves credit for. Read more>>

Kathleen Graff | Actress

Integrity. If there’s no congruence between your speech and actions, you lose respect for yourself and others lose trust in you. We like people we can trust. We want to work with people we can trust. If you uphold your integrity, people know you are reliable. I never want to be in a position where I have to regret not having done what’s right. Read more>>

Paulina De la Paz | Fashion Stylist

Self love. I don’t think it is considered a value or a principle, but it is what I base all my work on. We live in a social media driven society where we constantly try to imitate fake personalities, we base our self-love search on all this internet false images, so we easily get lost in the process, we loose our self confidence and self love, and have a hard time on finding who we really are. That being said as stylist I believe my biggest challenge is to reconnect people with their own true selves and help them love who they really are, so that all their decisions, not only clothes wise, are based in confidence, love and self appreciation. Read more>>

Christin Brown | Photographer

Victor Cousin once said, “The universal and absolute law is that natural justice which cannot be written down, but which appeals to the hearts of all.” The value of natural justice matters to me in my life. To naturally feel compassion for someone who is being treated unjustly without anyone telling you to do so is beyond special. It is a very raw and frustrating value to have because not all injustices win, sometimes it takes human sacrifice to really make things change for the greater good. People like Malcolm X, Viola Liuzzo, and James Chaney are perfect examples of that. It is one thing to have that feeling but to actually act on the true value of natural justice can change the world. I believe we all have it in us. Read more>>

Joseph Kim | Tennis Instructor/Sherpa

“QUESTITEMENT” = The excitement you experience while on a quest/ journey (Quest + Excitement) Yes, yes. I made up a word. But shouldn’t it be an actual word? My job is to guide people to a place where they’ve never been. It could be a certain ranking, getting a spot on the tennis team, or finally learning a sport they’ve always wanted to learn. Each student wants to be somewhere they’ve never been. It’s my job to help get them there. The road map to that special place is unique to each person and so too are the perils and challenges. But the willingness to guide them and to face the hurdles, and setbacks, and mountains, and frostbite, and hypoxia, and work load comes first from this value, “questitement.” When questitement is present, the ingredients needed to get them to where they want are there. I’m essentially a tennis sherpa. Read more>>