We asked experts from a broad range of industries to open up to us about things they know about their industry but that we probably don’t and we’ve shared some of those responses below.

Shannon Hovden | Owner, creator at Shannon’s Custom Cakery

How much time actually goes into making a custom creation. I think people have a conception that making a custom cake is a lot like baking a cake with your mom. Pour the mix into pan, bake the cake, let it cool, frost it in the same pan and in an hour you are eating a cake. A custom cake takes so much more time. The baking is similar in length, but the cooling, assembly and decorating takes days. It bums me out when someone calls and asks for a custom cake for a same day pickup. I would love to help them, but it just isn’t possible when you want something customized just for you. That is the reason I offer my grab-and-go cakes. It kind of fills the need for a last minute confection. It gives the customer some customization in their timeframe, but it is always best to book in advance if you want something to perfectly compliment your event. Read more>>

Jay Ressler Lukas Syka | Co-Founders

How capital intensive it is to start a brewery or alcohol company. This is a major hurdle to enter the industry unless you come from money or are able to raise significant capital ($500k-$1MM). Read more>>

Anna & Lana Sarkisian // Inderman | Co-Founders, Equal Footing

There’s been a lot of talk in the media lately about making the entertainment industry a better, safer place for women. But most people would be surprised to learn that, despite the progress we’ve made, little has changed. The entertainment industry is still largely a boys club and breaking into the industry is still incredibly difficult for women – especially if you’re asian, black, latin, or indigenous. We started Equal Footing to help women overcome many of the challenges and inequities that prevent them from starting their careers and getting equal footing in the entertainment industry. Equal Footing strives for a state of partnership and breaking a pattern of male dominance in the entertainment industry. Read more>>