We had the good fortune of connecting with Joshua Wright and we’ve shared our conversation below.
Hi Joshua, why did you pursue a creative career?
Growing up I was always drawn to aesthetics. I would take photos and make skateboarding videos & skits with my friends, back before any social media even existed. When you’re young you don’t really notice it but you are molding your passion – simply by doing what feels fun. Our system was built to push the youth in a direction of higher education. You were told that you go to school – then get a job. Making money without a college degree was bewildered… Until the internet birthed social media, and business was never the same. I was in college for a semester before realizing it was clearly not the pace, nor place for me. I then pursued a career in health and wellness due to my own Crohn’s disease, which taught me a lot about managing yourself and others. Honing my skills within the business while having the freedom to create content on the side instilled a deep entrepreneur attitude. I learned the ins and outs of sales, speaking with hundreds of people daily. I quickly realized I was putting my talents to use for someone else’s pockets – ultimately pushing me to create my clothing brand and work for myself.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Nowadays everyone is a content creator, and I love it! I always push people to follow those non-traditional ways of making money. One of the most important things is just being true to yourself and enjoying the work. Much like a sales conversation, energy is contagious. When you invest yourself into the work and create from your heart – it will shine through. Since the turnover for content is so rapid, being consistent with this is something that takes time to develop. You simply cannot force creativity. Especially when you start juggling brand deals with deadlines – understanding your schedule, managing your time, and knowing how you work most effectively are some of the biggest keys. I have a whiteboard with all of my ideas and notes, as well as a calendar to track the dailies. Mapping out the day may consist of a fashion district trip, bringing my camera, and knocking out two birds with one stone. However, they must still be scheduled in that day. I switch between left and right brain thinking; logistical when dealing with my garments and sewing process, and artistic when dealing with the content. Understanding that I will focus now and shoot content later helps me dive fully into the work, instead of looking at it’s lighting, angles, and etc.. Through my career I have learned that trusting your instincts is usually the way to go. We are constantly perfecting or adding to our existing ways – which is a never ending cycle when transitioning into the work. New ideas arise, new options, new stresses. At the end of the day, don’t be scared to TAKE RISKS, You know what feels right. There is something about settling that is so unsettling!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
California is a boiling pot of every region. You get a taste of the beach, mountain, dessert, forest, and city life. Visiting Los Angeles, you would be crazy not to experience Malibu and the neighboring beach towns. If you’re up for a hike there are hundreds of great trails with epic views. Although it may not be as glamorous as the movies make you think: Hollywood is still a spectacle to check out and experience. Davey Waynes is a hole in the wall throwback bar that gets rowdy during the week. If you’re up for a modern vibe, The Highlight Room makes for a fun rooftop night. Just soaking up the lifestyle in LA is a vibe in itself. There are a lot of popular shopping locations like Melrose and Rodeo that make for a fun trip. Make sure you swing by a boba shop while you’re here and grab some tea.
Who else deserves some credit and recognition?
There are a few people that deeply impacted my success along this journey. My Mom – I simply would not be here without her help. I go to her for advice, ups and downs, and everything in between. Shoutout to Mom! My Dad – He is the calm workhorse that taught me it all. Couldn’t do this without his mindset. My Sister – There is no support like a sibling! Shoutout Ashley! Uncle Mike – Smartest bastard I know. Thanks for teaching me to be different and take a different route. Shoutout Mike! Great Uncle Larry – If there was a “business” man, he was it. Although he may not be around to see where I went, I know he would be extremely proud of me. Hector & Jordan – I made some real brothers with that crew. They watched me manifest all of these moves. Shoutout to you guys. Hunter – Pushed me to move to LA with him and take the risk. Shoutout to Hunt! John Scott – My photography teacher in high school. He let me create freely and showed me the endless possibility of the imagination. Shoutout Mr. Scott! Thank you – from the bottom of my heart.
Instagram: @wrjght_ & @vissclo