We had the good fortune of connecting with Adam Hasper and we’ve shared our conversation below.
Hi Adam, what was your thought process behind starting your own business?
A winery, to me, is family and friends. It is sharing and partaking. It is talking and learning and growing. I started my winery with my family and daughter in mind. I worked for over 20 years in the music business and always knew it was not something I could hand down to my daughter.
In 2017 I started Parhelion Cellars with the thought that I could create something for my family.
Something that we could all enjoy spending time together doing.
Now my daughter helps me with harvest, bottling, and dreaming about how our tasting room will look when we have the opportunity to open one.
Let’s talk shop? Tell us more about your career, what can you share with our community?
The art of creating something and then being able to share that something with others is amazing. I am so proud of how our logo and labels have turned out. Although coming up with a name and design was a bit of a challenge, we took our time. One of the best things I have learned along my journey through life has been to be patient. When we first got started we came up with an easy name that fit my daughter, wife and I. It was “3H” – representing 3 Haspers, and 3 Hearts. Well, I didn’t do enough research; and, after I had already filed for my O2 wine growers license, and our DBA, I started the research about filing for a Trademark. Not even a day after I learned about Trademarkia, I saw a bottle of wine at a restaurant with the name “H3.” As I read on Trademarkia, to file for a trademark you cannot encroach on a similar name.
Houston we have a problem! We had to come up with a new name. Ugh!
We had to refile for our wine license and DBA. Luckily we had not made any products yet.
After about two months of struggling with a new name we had an epiphany! We are a beach family….ocean lovers….sun worhsippers… I mentioned the word “Sun Dog” to my wife, and she had never heard of it. She said it sounded like a Surf Shop, but asked what it meant. I told her it was the rainbow around the sun…which we all loved. Of course she needed to “look it up” and confirm my descriptions….and she did. A Sun Dog is a Parhelion.
Parhelion is the bright circle you will sometimes see around the sun. An atmospheric optical phenomenon that consists of a bright spot to one or both sides of the Sun.
This was a blessing in disguise. The name Parhelion tied all of our favorite things together, and gave us a platform to build our wine names on.
(So just a little insight if you’re working on a business name. You not only need to make sure you are able to purchase the website domain name check out Trademarkia and search for similar names within the field your businesses will be in.)
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I had a friend come stay with me for a week, and they wanted to see Los Angeles I would have to start them out at The Egg Plantation in Newhall. They have the most amazing breakfasts and drinks. A must try is the raspberry limeade (I prefer it with whisky) and the Huevos Rancheros. If COVID is behind us, and they allow an audience, I would suggest going to a Jimmy Kimmel show taping. He is so funny and because he’s at the El Capitan Theatre you can check out all the crazy tourists on Hollywood Blvd. People watching is the best right?
A must for me being a wine lover, and not being a snob, would be going to San Antonio Winery. They have a wine for everyone. From more affordable off dry wines, to a high-end Paso Cabernet. They have delicious Italian food and everyone on staff is so friendly. They are one of the oldest wine makers in California and defiantly the oldest in Los Angeles.
If you know someone, or can get tickets to the Magic Castle, this is one of the coolest places in Los Angeles. The building is so much fun to explore and you can feel the magic everywhere.
Ok Three more spots then I’ll be done.
I think Tonys Darts away is the best dive bar ever! Sorry they only serve one kind of wine and no hard alcohol but an amazing beer selection and vegan food.
You also must try Mohawk Bend. This is another business created by Tony and is all Vegan but trust me you will never even be able to tell. The biscuits and sausage gravy made me cry as it reminded me of my Grandma June who used to make me breakfast when I would visit her in MO.
The last place I must mention is Costa Azul in Burbank. They have the best ceviche on the planet! They also make a mean michelada!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I feel like, in certain situations, people like to take all the credit for what is happening around them. I am not that type of person. I see what people do for me, and I am so grateful for it. I have had so many influences in my life (to help me stay on a solid path and out of trouble) that I can’t even remember everyone.
The first entity I thank and feel has guided me and helped me in times of trouble has been God. Whatever way you want to look at her/him God has been so crucial in helping me in my life. I would be a fool to not know God has played such a part in my life.
Secondly, so many people have helped me along the way. From Mr. Cincony (a shop teacher at Canyon High School) to Bob Van Stavern (one of my first employers) I have been surrounded by good people who care for me and have always just wanted me to do good.
My Parents and brothers have always been so supportive in helping me grow as a person. My brother, Nate Hasper, and his partner, Steve Lemley, owners of Pulchella Winery and SCV Crush facility, have been a crucial part in helping me with our wine making decisions. Denise ,with WineBooks, keeps us legal and our books straight. Michael, from a private vineyard, helps me score the best fruit from Northern California. We use All American Container for our glass products, Lafitte Corks for our cords, and Kings Wax for our wax tops.
Tracy Hasper, my wife, and Rose, my amazing daughter, have both been beyond supportive in everything we do. I am so blessed to have Tracy because she is smarter than I am, and has helped out so much.
There are so many people that have helped me along my adventure and i am so thankful for everyones continued support.
Paso Vineyard, Tracy and I, Our white wine 120, The barrel room