We had the good fortune of connecting with Alana Talbert and we’ve shared our conversation below.
Hi Alana, can you walk us through the thought-process of starting your business?
ARTWerk Creative was born out of everything that I had to learn and piece together myself to figure out how to market my business on Instagram. The trial and error period of knowing what to post, why I’m posting it, having an actual strategy, creating content that actually got engagement vs. just crickets and building an audience that appreciates the information that I have took me about 4 years. My program, The Women’s Academy of Instagram Mastery, shows creative women in business how to skip that 4 year trial period and get down to the nitty gritty in just 8 Weeks. I knew there was a need for this because I needed it myself, so I figured…why not put everything that I learned into an actual course? I’ve been in so many courses, mastermind groups and coaching programs over my time as an entrepreneur so I built into all of my favorite & most effective aspects of each program that I’ve been in up until now. Having a supporting community space for creative women to flourish is extremely important to me, so if I’m able to coach them through the process and teach them what I know along the way, I feel that it’s my obligation to do that.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
The number one lesson that I’ve learned about entrepreneurship is that 90% of business is Mindset work. If your head isn’t in it or you aren’t clear about the direction because of jumbled & mismanaged thoughts and emotions, it just won’t work out. In my business, ARTWerk Creative, I try to blend the aspects of business, self-care, and mindset with my goal to empower women to share their stories, speak their truth and get paid well in their business for it. Getting to the point where I can coach people through this process to strengthen their social media influence and creating a whole course & program around these themes wasn’t easy, but I’ve put everything that I’ve learned from my experience into one offer. I wanted to do this for women who want to create a business for themselves or, if they have one already, be able to create a stream of income from Instagram for their business, because I know how to do this and if I have a shortcut they can take, I’d like to save them as much time as possible so that they can hit their goals faster. I believe when more women are empowered to make their own money, the world will change.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m a Disneyland fanatic so we’d be at Disneyland bright and early day one which would include a break for happy hour at Trader Sam’s at The Disneyland Hotel. Throughout the week we’d have to get tacos since LA is known for Mexican food, drive up PCH to Malibu and have an Instagram worthy LA day, just to get all of the cliche’ stops out of the way. I’d invite them to one of my production company, Pink House Productions, events so they could meet my crew and turn up with us. At some point I’d love to drive out to Santa Barbara for some seafood and wine tasting, and down to San Diego for the nightlife in the Gaslamp District and a burger from Hodad’s. Other than that we’d chill with my friends and family because they’re all interesting & exciting people.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The biggest shoutout ever to my MOM! She is a creative and always worked in fashion, so I was always around crafts and various projects that she was working on when I was growing up. I know that seeing her make a living off of her creative talents definitely showed me that creating a lane for yourself with your gifts and being PAID for it was possible.