We had the good fortune of connecting with Alexander Morgan and we’ve shared our conversation below.

Hi Alexander, we’d love to hear about how you approach risk and risk-taking
Risk taking is a part of almost everything I do. Some risks are smaller than others, but on a daily basis it feels like I’m taking them. Some minor decisions on what instrument I should use or how much compression I should implement (music stuff blah blah). I’d say the biggest risk was deciding to dive into music and music production full time. I think a lot of people expect, in most creative endeavors, that one day someone just gives you a call and says, “Hey, quit your day job! You’ve made it!”. That probably happens to some people, but not to most and certainly not me. The best decision I ever made was taking the risk of quitting my day job and demanding I only take paid work as an audio focused person. It wasn’t clean by any means, and there were bad months, but I know for a fact that people only started seeing the value in my work once I saw the value in myself. That sounds cheesy, but it’s true. So many artists think how lucky they must be to get paid even a dollar for their work. If you’ve put the time in and have worked hard to be better, your pay deserves to be better. I’m not saying everyone should go quit their job right now and try to be a rock star, but take a good hard look at how you value yourself. If it’s not high enough, that’s when you should raise the bar and take the risk.

Let’s talk shop? Tell us more about your career, what can you share with our community?
First and foremost, I’m a songwriter. That’s what I’m best at and what gives me the most joy. But professionally, I’m a lot of things. I produce podcasts, I score short films, I write music for commercials, I produce independent artists and I run a modest YouTube channel called “Schmorgle”.

For most of my life I thought I wanted to be an actor, and even went to school for it. Every spare second I had I was in a practice room playing piano or guitar. After graduating college, I moved to NYC and avoided auditions like the plague, only taking music work (work is a stretch, I worked for free a ton). I had multiple bands that got next to nowhere just in time to start another. I got swept up touring with a pop act and playing guitar around the world. Finally. after taking an online course through Learn Monthly taught by Andrew Huang, I moved back to LA (where I’m from) to pursue music production more full time. That’s when things finally picked up.

A failed acting career, two bands and a touring job later, I finally decided to release music in a candid and honest way. After getting a shoutout from Andrew on his own channel, I got a humble following who stuck with me. That pushed me to keep being creative in my production and sound design. That led to this person knowing that person, this podcast needing this sound design, that artist needing this piece of production. Cut to now and I’ve cobbled together this odd little freelance career. A career supporting my passion project and what I’m most excited about: a debut EP as “Schmorgle”. It’s been amazing getting to work for so many awesome people, but 2022 is going to be the year I get all these songs out and up on stages. I can’t wait.

So, getting here. The hardest part in all of this was getting out of my own way. I was so obsessed with being “good” and fostering a sort of vanity that ultimately meant nothing. I thought good bands had to be cool and crisp and clean. That just wasn’t me. I was weird and goofy and odd. Once I let that seep into my work, things made so much more sense. I am perpetually an artist in process. That is my entire brand, really. Both the YouTube stuff and music I make celebrates the rough edges. Anyone with a smart phone can make music, and if a doofus like me can finish a song, so can you. That’s what Schmorgle is. My whole tagline is, “My name’s Alexander Morgan, but my friends call me Schmorgle”. The whole point is to make writing music less precious. Once it’s fun again, that’s when the best stuff is made. The era of the tormented artist is over, in my opinion. It’s certainly not sustainable. And with so much saturation in all markets, the lest we can do for ourselves is have fun. My opinion is that makes the best art anyway.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Everyone who hasn’t been to LA either wants to see Hollywood or the beach. If you do Hollywood, please dear god mostly stay off of Hollywood Blvd. If you’re the drinking type, I love bars like Good Time at Davey Waynes and Please Don’t Tell. Food wise, you can’t go wrong with strolling up and down Larchmont, getting some tacos and ice cream. One of the best burgers I’ve had is at Goldburger in Highland Park. Beach wise, start up in Santa Monica and walk down into Venice. That captures such a varied picture of what the west side has to offer. Lastly, if you have a car and the time, please drive up the coast through Big Sur. California doesn’t look more beautiful than from the cliffs of Highway 1.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shoutout hands down goes to the music producer scene online. There are so many dope producers out there that have inspired me to jump in head first. To name the most immediate few: Andrew Huang, who inspired me to commit to production and YouTube. Badsnacks, one of the most chill producers in the game who is due to blow up any second. Dresage, a indie-pop icon whose writing astounds me. Lastly, the group in my Discord server. They are so talented and supportive and I’m thrilled to watch them grow every day.

Website: https://www.alexandermorganmusic.com/

Instagram: https://www.instagram.com/_schmorgle/

Linkedin: https://www.linkedin.com/in/alexandermorganmusic/

Twitter: https://twitter.com/_schmorgle

Youtube: https://www.youtube.com/schmorgle

Image Credits
Jake Hays, Lauren Carsley

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