We had the good fortune of connecting with Alvaro Wong and we’ve shared our conversation below.

Hi Alvaro, how did you come up with the idea for your business?
From a young age, I was fascinated by media production—whether it was making a commercial or designing a flyer. As technology evolved, so did the demand for digital content marketing. However, creating videos or taking product photos was only half the battle. How could businesses receive a return on investment for the content that was being created? Was it as easy as posting on Instagram or YouTube and hoping the customers would just roll in? Quickly, I realized that content needed to have a purpose and proper strategy for distribution. Creating Facebook ads that converted or optimizing a website/blog for SEO was just as important as the content itself. This is where Prime Scale Creative was born. I wanted to create data driven-campaigns and ensure the content that was being created fit the vision for the campaign. By containing both advertising and media production processes in-house, we were able to help businesses focus on growth and operations while we handled the marketing efforts.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Prime Scale Creative is a media production and digital marketing agency. We help small and large businesses create and distribute commercial content. Unlike other agencies, we meticulously oversee the entire process of a campaign— from discussing business goals and KPIs, to producing commercials/content, and ultimately creating the distribution strategy. Keeping the entire process in-house has many benefits that other agencies may not be able to match:

• Quick turnarounds for entire projects and campaigns
• Ability to pivot content or content strategy according to data findings (for example, because we oversee campaigns and campaign data, we can break down the best-performing ads (and its anatomy) and quickly make changes to the content that converts the least)
• Lowers overall campaign cost by cutting out multiple third-parties
• Allows our clients to focus on their business and not sourcing multiple professionals (photographer, producers, web developers, and social media managers)

Like growing most businesses, it’s had its ups and downs. COVID definitely took a toll on the business as many of our clients froze their marketing spends. As we continue to transition back to normal, things are thankfully starting to pick up again.

One thing that helped us grow tremendously was customer loyalty. I truly believe this is the key to growing a business. By being open, honest, and communicative with all of our clients, we established strong partnerships that even during the pandemic, turned out to be mutually profitable. Our clients always feel like they’re taken care of.

Lastly, what I believe truly makes Prime Scale Creative special is that unlike many other businesses, we actually care about the results our clients get. Some production agencies just want to make a commercial and don’t really care what happens after. They just wanted the project. However, we like to see the process through to the very end and want our clients to reap a benefit from the content we create and distribute.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was visiting the area for the first time, these are the places I’d take them to:

1. Universal Studios Backlot Tour – as creative in production, I think this is one of the coolest things you can do in Los Angeles.

2. Dinner at Perch LA – what’s not to love about a downtown view while eating incredible French food?

3. Drinks at Spire 73 – to continue incredible views of LA in the tallest open-air bar in the western hemisphere…73 stories in the air.

4. Willow Springs Track Day – What’s a trip without a little adrenaline? I love cars and hitting 120mph on a track is an experience I think everyone should have.

5. Wine Tasting in Napa Valley

6. Sunset tour at Newport Beach Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
To my wife, my family, and friends, thank you. Your unconditional support has been crucial to the things I have achieved. You inspire me to be a better person, content creator, and marketer every day.

Website: https://primescalecreative.com

Instagram: @alvaro.mov

Linkedin: https://www.linkedin.com/in/alvaro-wong/

Other: Vimeo: https://vimeo.com/primescale Personal Portfolio: https://awvisuals.com

Image Credits
Antonio Javiniar Jose ‘Wiki’ Feng

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