We had the good fortune of connecting with Bruce Palmore and we’ve shared our conversation below.

Hi Bruce, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
As a kid, I was always interested in technology. I took my first computer apart around 7=8 years old. When I was in the 8th grade Nextel/Boost was really big. They had glowing backs, glowing antennas, and you were able to change your ringtones. I was fascinated with the ability to be able to do that. I started selling ringtones in the 6th grade. I had all the MIDI versions of songs and when the i730 came out, I was able to put real music as the alert. Everyone on my campus had custom ringtones. While I was in high school, I would always go to the mall and shop for new cases. You can say that the idea for my business was instilled into me since I was a kid. To make a long story short, Due to unforeseen circumstances in the music industry as a manager, I was forced to change my career path in order to make a living for myself. I had a gold case on my phone that I had happened to upload to instagram and a friend of mine in New York asked to buy it from me for $40. That immediately sparked an idea in my head, I said to myself, “If someone will buy it, another person would” Over the course of 5 years it grew from an idea to a global business with multiple locations and growing.

What should our readers know about your business?
Wolf customs and repairs is a company that specializes in providing exclusive options detailing our customizations, which range from Custom Colors, Custom Cases, Laser Engraving, Electroplating, to brand identification such as logos, tag lines and slogans. Lastly, our “Elegant Edition” – featuring 24k Gold Plating options for your iPhones, tailored for your personal and/or corporate needs. Innovation and Consistency got me to where I am at today. It is never easy to build a brand, there were days I didn’t know where my neck check was going to come from. As an Entrepreneur you have to do what most people wont do to do have what most people won’t have. I overcame my challenges but never accepting failure as defeat but changing my perspective on failure. I never failed in my business, I only learned what worked and what didn’t.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would first take my friends to all of my favorite seafood and Mexican food restaurants. Then we would visit the different beaches and lounges. I love outdoor activities such as ATV riding, horseback riding, jetski, boats, snow mobiles etc.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My father believed in me when the idea of my business was just an idea. He allowed me to set up shop at his house until I was able to generate enough money to open my first shop. My mother is a walking billboard, anytime she see’s someone with an iPhone she is the first person to send them to me. My brother has been taking pictures for my businesses since he first purchased a camera. My fiance has been my personal assistant while running her own business at the same time. JB has been supporting the business since the beginning, literally every step of the way. There are plenty of people who have contributed to the growth and I appreciate all of them My Family and Friends have been a huge backbone to my business, A lot of times you hear that family and friends don’t support you, which may be true a lot of the times, Even when my parents couldn’t see what I saw in my head. The support was always there The book that expanded my mind was Think and Grow Rich by Napoleon Hill & Robert Kiyosaki Rich Dad, Poor Dad.

Website: www.wolfcustoms.us
Instagram: www.instagram.com/_wolfcustoms_
Facebook: www.facebook.com/wolfwireless
Yelp: https://www.yelp.com/biz/wolf-customs-and-repairs-pasadena-2
Youtube: https://www.youtube.com/channel/UC1FdyhkFuF1-DdBexQn1JVQ
Other: www.wolfcollection.com www.instagram.com/wolfthecollection ( Clothing Line )

Image Credits
Bearvision PND Kokotech

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