We had the good fortune of connecting with Charles H. Joslain and we’ve shared our conversation below.
Hi Charles H., do you disagree with some advice that is more or less universally accepted?
‘Fake it until you make it’ I’m not sure it’s necessarily ‘conventional’ but it sure is common and overused; especially in LA. I don’t think I could disagree with this more than just by saying: “The only people you will fool will be other fakers and you probably won’t learn a darn thing while you do it.”
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I see each brand and message as a narrative that needs to uphold values. Trying to subconsciously answer the question ‘Why’ instead of simply ticking the boxes for ‘How’ and ‘What’. I also approach story-telling in all of its forms as engineering; not merely as art. It has to be functional in my view and answer a purpose. In that way, reverse-engineering the process is an even better approach to crafting any message/commercial/film of any kind. That is and seems to have been my ‘edge’ for. a few years now.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m a sucker for the private pool you can access only if you’re a resident of Park Labrea (which I was for a while and keep pretending I am to enter, but shhhhh….). ArcLight cinema in Hollywood and Swingers on Beverly have been spots I’ve always enjoyed. And Los Feliz is possibly LA’s cutest neighborhood in my books; I’ve had the privilege of discovering it with someone dear to me.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My grand-parents first and foremost. For being the most wonderful representatives of that ‘greatest generation’ as it is rightly know. For embodying what good human beings should be all about. My mother second, for her very unique for of support and education, mixed with never-ending lack of faith and denigrating of my dreams. Motivation comes from many places and she personified both the best and the worst. My dearest and oldest friends (Fabiola, Regis, Billy, Marie, Mathieu, Thierry, Nathan, Thomas and many others). My work partners and producers, Ace Salvador & Izzy Traub.
Charles H. Joslain