We had the good fortune of connecting with Choice and we’ve shared our conversation below.

Hi Choice, what habits do you feel play an important role in your life?
I think I have more bad habits than good haha. And the good habits I have feel more like instinct. For one, I can’t not question something presented to me as fact. Whether its me looking to better understand what youre saying, or digging past two opposing opinions (insert any news story), if its something I’m interested in I NEED to know the truth otherwise I’m a fraud. This plays into my music a lot too. I’m constantly analyzing songs to learn new production techniques, and my lyrics usually sound like some sort of nihilist diary. Even when its a hype banger I can’t help but throw a few question marks in there. I like to encourage people to think as much as I do.

Another one would be thinking before I speak. I’m super passionate so its easy for me to get too eager or excited and I’ll say too much. Even though I’m a good listener, most people who know me would probably say I talk too much. Once I learned to take that pause, it became easier to make a point without over explaining. Like poetry, less is more. This only applies for when I’m happy though. It takes a lot for me to get angry so when I do, I’m right, so there’s no chance of filtering myself.

Let’s talk shop? Tell us more about your career, what can you share with our community?
The thing that sets me apart from most artists out right now is my lyrics. I pride myself on making music that feels simple enough to immediately enjoy, but lyrically layered so you’ll catch something new every time you listen. Mumble rap was my arch-nemesis until I realized its just expressionism, but I resented the fact that the most popular music was so hollow and temporary. My music could be the soundtrack to your late night drive, your last night booty call, the song to get the party going, or the one you play alone in your room while all your friends went out to that party. People in the industry use to tell me its too hard to describe, or too conceptual lyrically for people to embrace, but then artists like Saint Jhn and XXXtentacion started dropping albums with heavy rock songs, slow ballads, strip club anthems, and EVERYONE loved that shit. Nothing gives me more hope for the future of music (and my project) than seeing people really do have the palette and probably prefer diversity like that….as long as its good.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First thing we do every day is hit up Vanilla Black in Echo Park. No one makes better coffee than home girl! Lunch straight to Gigi’s for their fire cubanos and empanadillas. Dinner, too many options, but after we’d hit up Bar Flores for drinks. In between food missions, would have to show them around west hollywood, catch one of the art installations downtown, hit the W or Broken Shaker rooftop. Late night we’d either be at a show or a release party for sure.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family and friends deserve all credit. No one has helped me figure out who I am more than these few people. Most people have zero interest in helping people until it would benefit them. With my people it’s always been a genuine collaboration where we challenge each others way of thinking, share lessons weve learned, entertain wacky theories or concepts, most importantly we’ve always called each other out on our shit. That’s a rare quality to find in someone today…its gotten a little soft out there.

Instagram: onlychoice

Twitter: choiceaok

Facebook: officialchoice

Youtube: https://www.youtube.com/channel/UCXNZ5yUuQzjqrNs6dTGDHcQ

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