We had the good fortune of connecting with Chris Han and we’ve shared our conversation below.
Hi Chris, we’d love to hear more about how you thought about starting your own business?
I have been working as a full-time fashion influencer for five years. My Instagram @chrishanxoxo is my business. I started it when I was in business school pursuing my MBA. I didn’t have any background in fashion or social media but I got to network with people from these industries when I was in school. I was influenced and inspired by a lot of like-minded women in the classroom. We were all passionate about social media and fashion. Back then, social media influencer was still a new word. I started as a blogger writing my style dairy, taking outfit photos and sharing them on my website because I wanted to share my personal styles with more people. Then this side hustle was turned into a serious business. When I posted some of the content on my Instagram @chrishanxoxo, I received great feedback from my audience and they were the drive for me to create more content. The reason for me to start my own business was my passion and interests. I don’t think there is any better way to showcase and monetize my work than social media platforms such as Instagram.
Let’s talk shop? Tell us more about your career, what can you share with our community?
As a professional content creator, being artistic and creative is always on my mind. Social media is more than a beautiful gallery or a flawless face. I discover new trends in current events. I try to produce relevant, pleasing and entertaining content for my audience. By the end of the day, my goal is to start a conversation on social media and to empower and inspire people to live a better life. Anything I posted from fashion, beauty to lifestyle, I try to make it open-minded and true to life. A few years ago, I posted mostly what I love where I put “me” first. But now I put my audience first. I listen to them and build a platform for them to express their opinions. When I post something, I encourage them to share their versions or ideas. I think this change makes a big difference. My audience is more engaging than before.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Day 1 – A Cultural Trip in the City. The Last Bookstore, the Broad, Melrose Place and the Urban Lights. Day 2 – A Coastal Trip. Venice Beach Canals, Malibu Pier and El Matador Beach.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
USC Marshall School of Business gave me the resources that I need to start my own business in fashion and media. My professors from the MBA program, my mentors, and the curriculum expanded my horizons and validated my ideas of turning my passion into a career. I wouldn’t be more thankful.
Photo credit: Robert Yu @robertyuphotography