We had the good fortune of connecting with Daja Ferguson & Daija Rivera and we’ve shared our conversation below.
Hi Daja Ferguson & Daija Rivera, we’d love to hear more about how you thought about starting your own business?
Though we were recent college graduates, we always had aspirations of owning our own business. We weren’t completely sold on what that business would be or like look until Quarantine 2020. Quarantine inspired us to pursue a loungewear business and honestly, it was perfect because it aligned with who we were and still are on a daily. Loungewear would be our niche but not just any loungewear business, one with a mission… a purpose. Our goal within Bloom Loungewear was to uplift women, encourage them to be confident, and to bloom wherever life may take them!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
One of the things that sets our business apart from most is the detailing, from our business color scheme, naming of items, packaging, and etc. We took roughly 8-9 months to fully execute our business and another month to launch it to the world. We faced many ups and downs, especially because it was an industry we both knew little about. This lack of knowledge was not enough to stop us, so we spent 10 months learning and researching everything we needed to know in order to run our business successfully. The key to overcoming hurdles and challenges is to see them as such and to know every part of life will have them but you must persevere and keep moving forward. The world needs to know, Bloom Loungewear was created on passion and purpose, we will continue to uplift all women and encourage their bloom in all seasons.
Who else deserves some credit and recognition?
The vast amount of support and encouragement to keep pursuing this dream of ours, has been indescribable. We would like to dedicate our shoutout to both of our families, close friends, and our Bloomers!