We had the good fortune of connecting with Emily Szurgot and we’ve shared our conversation below.
Hi Emily, is there something you believe many others might not?
Age shouldn’t ever dictate your ability to accomplish something- I don’t think anyone is ever too young to get out there and accomplish something or not educated enough to succeed in something they are passionate about. As a young entrepreneur I often find that my reputation is dictated by my age or lack thereof, even though I’ve done my research and put in the hours. Every once in a while, I stumble across a stranger that quickly discredits me & my business because of my age and inexperience. But whom are they to judge when I as the business owner am the one putting in all of the time, effort and dedication towards creating a legitimate business! Sure maybe my lack of experience could lead me into an unfortunate situation but isn’t that part of life, it teaches you the lessons you need to learn in order to succeed in the future, not even a classroom could teach you the realities of life. The biggest piece of knowledge I’ve gained from starting my own business has been genuine life experience that has impacted more than one aspect of my life. Taking a risk with little to no safety net can be really scary but you can either let someone put you down and tell you that you’re incapable or you can wildly prove them wrong! If anything, youth gives a person the time and energy it takes to learn how to improve and bounce back from situations with the possibility of pursuing other avenues if they discover a more intriguing path. So no, age should never dictate ones ability to start a business, be successful or accomplish a task. We are an evolving society that has the ability to teach ourselves anything we could ever imagine!
What should our readers know about your business?
I started One Earth Essentials Kauai, April of 2021 although it had been in the works far longer than that! One Earth Essentials Kauai is an affordable skincare brand that was created to help grow skin health with both plant-based and science proven ingredients. Because I am based off of the tiny island of Kauai, I also have an immense appreciation for supporting the environment and trying to sustainably source ingredients. There are literally so many aspects of business that I was so clueless about before launching this start-up. I’ve learned that reputation is everything and gaining traction can be really difficult when you’re building something from the ground up. My business is still so new and every product I’ve created has some sort of sentimental value to me, so by sharing them with others it is my hope to genuinely help people and provide effective products that are transparent and affordable for anyone. Because that’s what I would have loved to discover going through my journey of skin healing from eczema and having sensitive skin which of course ultimately led me to creating this company! Obviously, this is a very weird time in the world and at times I seriously doubted myself, asking, why did I start this business in a saturated market where I have no reputation, but all of those doubts were just reminders to me that I am doing what I genuinely believe people need right now in this extremely hard time. I also believe that there isn’t a company as transparent as mine in the skincare industry that is riddled with misconceptions and often seems more money driven than actually interested in helping people who are struggling. Taking care of our bodies is important so why should we have to spend a fortune on products claiming to help when in reality they may not. One of our beloved products sold at One Earth Essentials Kauai is our Bare Essentials First-Aid & Skincare Kit because it contains six versatile products that help with a multitude of ailments from healing eczema to maintaining overall skin health. It’s a great starter for people looking for alternative ways to healing their skin ailments. We also just launched new products including facial masks, serums, shampoo, conditioner and soap! Every product is essential and provides as a great minimalist hygiene care kit!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Unfortunately, I live in literal paradise where every passing attraction contains some sort of waterfall, sky scraping mountain or perfect rainbow. Just kidding all jokes aside, Kauai is an amazing place to visit where you can spend your whole stay sitting at the beach drinking Pina Coladas or for the more adventurous types, hiking to visit the unimaginably beautiful Napali Coast. We have some of the best coffee places you could ever imagine in the center of the island in Lihue and some of the most breathtaking restaurant seating over on the North Shore. From taking a helicopter tour to joining Captain Andy or the Blue Dolphin crews on a stunning snorkel & Napali Coast tour you truly can’t go wrong. If you visit in the winter, don’t forget to keep an eye out for those whales jumping on the horizon or the turtles sleeping on the shore of your beach hotel. You might even get lucky and catch a Monk Seal, an endangered species here in the pacific islands. From Old Koloa Town & Kukui Ula to Princeville & Hanalei we have some prime shopping centers great for collecting memorabilia who knows you might even find your new favorite skincare line! We do have a very diverse community of entrepreneurs and business owners from photographers and artists to wood crafters and jewelry makers! Kauai truly is paradise, I’ve never met a single person who disagreed with that simple fact!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I can attribute most of who I am and my work ethic to my parents, Kali & Doug Szurgot. I think every person needs a slight push of encouragement or seed of belief and without their support and genuine faith in me and what I’ve created I probably wouldn’t have believed in myself enough to actually start what I’m pursuing. Even just having the smallest bit of moral support can help push a person to grow and that’s all I’ve ever needed from them was their moral support because if they believed that in what I created then I can have enough confidence to share it with the world!
One Earth Essentials Kauai