We had the good fortune of connecting with Eric German and we’ve shared our conversation below.
Hi Eric, is there something that you feel is most responsible for your success?
Hands down it is the passion I carry for my clients, their goals and their business. When I was booking concerts for my first job just out of college, my boss criticized me for putting too much energy into pushing bands that I personally liked on the potential talent buyers. He said “you’re a salesman, no different than if you are selling pencils or cereal boxes — the job is the same.” I took that to heart and carried it with me for a few years, before coming to the realization that I’m just not built this way. I’ve since come to realize that I am most effective when I believe in what I am representing. And the flip side also is true – if I don’t like you as a person, or believe in what you stand for and/or love what you are doing creatively, I’m probably not going to be a great fit in terms of advocating for you and your interests.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am an entertainment lawyer that specializes in music. While the most important part of being a great music lawyer undoubtedly is being a great lawyer, understanding the context of what my clients are experiencing and being able to empathize with the challenges they are facing can provide a leg up in most of the situations we encounter together. My entire life has revolved around music since I was a teenager. Whether it was playing guitar or bass in rock bands, interviewing artists, writing music reviews, working in a record store, promoting concerts, learning my way around a recording studio, or acting as a band manager in college, all of it informs who I am today, and I bring this experience to bear on my law practice. Some times that might mean going above and beyond the purely legal and crossing over into the realm of business strategist, other times it might mean providing counsel on personal matters or general life/career advice. Regardless, it often results in an authentic investment in my clients’ success which goes well beyond negotiating contracts and answering pure legal questions.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love my neighborhood where I live in Santa Monica, and the west side in general. As for Santa Monica, first and foremost that means the beach — I love the sunsets and easy access of a twilight walk in front of the Annenberg Beach House. But I also love the restaurants on Wilshire like La Puglia or local favorites like Dagwoods, Bagel Nosh or Santa Monica Brew Works. Venturing a bit further inland, Sawtelle Ave. between Olympic and Santa Monica Blvd. has all sorts of interesting shops and food and can be a fun afternoon. I also love rock-and-roll, so West Hollwyood’s iconic spots like the Viper Room, Roxy, Whiskey-A-Go-Go, Troubadour and of course, the Rainbow Bar and Grill are always a good time. In addition, I’m a total nerd, so depending upon how far down that rabbit hole my guest is willing to go, everything from the Funko store on Hollywood Blvd., to Star Wars: Galaxy’s Edge at Disneyland might be on the table. And I love sports, so if you’re a football fan like me you have to catch a game at the gorgeous SoFi Stadium. And finally, if you’re close family or a really good friend I might take you to my office at the Twin Towers in Century City and show you the incredible views overlooking Beverly Hills with the iconic Hollywood sign in the background.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The one thing i know for sure is that it takes a village. So I’d like to shout both the other professionals — the managers, agents, accountants and the like — who help make it go for our clients and keep the proverbial trains running on time. And I’d like to also shout out the rock music community of key influencers — the tastemaker radio DJs, concert promoters, event hosts, podcasters, journalists, publicists, playlist promoters, etc., — that are each such an important part of the ecosystem that gives visibility and creates a platform that allows people to discover my clients’ music.