We had the good fortune of connecting with Hernan Castelli and we’ve shared our conversation below.

Hi Hernan, every day, we learn about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
With years of work in the design and illustration industry, I had begun to introduce myself to the art circle quite successfully. I was slowly building my brand, participating in different exhibitions and selling my art in different galleries. While doing all these was very fun, I felt there was something missing.

The lockdown in 2020 gave me the chance to stop and reflect on what I wanted to do next. The idea came from an honest conversation with myself.  By combining the skills I was good at with the ones I wanted to become better at and the conversations I wanted to have with the world, my sense of purpose, I began to write what later became the manifesto of Rayita.

Let’s talk shop? Tell us more about your career, what can you share with our community?
At the moment I work writing and creating short films to educate audiences about sustainability and environmental issues.

Even though my background is in design and illustration, I like to think of myself as a Storyteller. By reminding me of this, I put mind in a place where I can take distance from my own pre conceptual ideas of what I can and can’t do and move the story to the front of the stage.

I use my instagram and youtube channels as a playground. I like mixing different techniques and disciplines. For example, at the moment I place 2D hand drawn animated characters in real life scenarios, make some stop motion, or even act against a green screen (feeling my mary poppins fantasy) and then draw my own backgrounds. All to serve the purpose of the idea I want to bring to life. 

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would say that my ideal day would include eating at some of the many vegan places the city has to offer!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
When I look back, there has always been people in my life who have supported me and all my crazy ideas. From the ideas exchange I had with Florencia Iriondo, a friend and musical theater writer in New York, to the people that are part of Rayita at the moment like Conrado Geron (Buenos Aires) and Daniela Aita (Los Angeles), two voice talents who have helped my stories and characters come to life in ways they didn’t before. Over the last couple of years I learnt that collaborating with other artist does nothing but good to my projects and personal growth.

Instagram: @hellorayita

Youtube: https://www.youtube.com/channel/UCbB_E3ju_mbaKAw-z5Ihx2w

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.