We had the good fortune of connecting with Jacob Moore and we’ve shared our conversation below.
Hi Jacob, we’d love to hear about how you approach risk and risk-taking.
Risk is a crucial component of innovation, creativity, and life itself. There’s no such thing as a risk-free life. Your job is to do your best to mitigate risk, but understand that anything new and worth trying is always going to have some degree of risk to it. I think that risk presents itself pretty similarly in any situation: you can take the risk and endure the possibility of failure, or you can play it safe and not take the risk, but will never know how the positive outcome of taking that risk could have affected you. The reality is that, in most scenarios, taking a risk and having it result in something that is negative isn’t as detrimental as people think. You could be applying for a job a bit outside of your qualifications, starting a new company, asking your attractive neighbor out on a date, ditching your apartment to live out of a van, or whatever. The bottom line is that most risks are not going to result in determining life or death, and never knowing what taking that risk could have done for you is usually worse than the negative effects it could bring. TAKE RISKS. Taking risks has played a huge role in my life and career. I took the risk of starting my own music management company, Density Artist Management, and without taking that risk wouldn’t have the experience and FUN that I’ve had in such a wild industry! I have a degree in entrepreneurship, which some might say is a risk itself and wouldn’t bring me many opportunities or wasn’t completely necessary. My favorite definition of entrepreneurship is “the undertaking of a new venture under conditions of EXTREME UNCERTAINTY”. Extreme uncertainty is just another word for RISK! Anything that is new or innovative is going to bear risk, so get used to knowing that risk will be present in your life, and DO WHAT MAKES YOU HAPPY!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I founded Density Artist Management in November of 2018 with $200 and a laptop. I easily could have continued to be an independent music manager with no business brand, but I wanted to establish an official and professional business presence in the music industry. However, prior to establishing Density, I had been working with Orange County artist Ryan Ramirez for a few years, the business just made it more official. A competitive advantage is hard to come by in an industry with so many management resources. It may be hard for others to say what sets them apart, but for me, I know that it is my experience as a music artist that gives Density a unique advantage. I think some managers get so focused on the bottom line, which occasionally you have to do, that they forget they’re trying to nurture a creative individual who puts their heart and soul into music. I’ve played in various bands all throughout my life, have produced records for bands, engineered other artists, and much more. I’m also an extremely passionate guitarist and have been playing most of my life. It’s this close relationship with music that helps me understand the artists I work with much better than some other manager who only focuses on the dollar bills. Don’t get me wrong, I’m a businessman and am always conscious of the bottom line, and other business factors. However, I never lose sight of what is the foundation of our entire industry: the music. The most important thing I want people to learn from Density is that YOU ARE IN CONTROL OF YOUR FUTURE. The actions you take today will impact who you become in the future. Invest in your business. Take yourself seriously. Start taking the actions that the person you want to become would take. There is nothing stopping you from achieving greatness and becoming the best version of yourself. The biggest lesson I’ve learned with Density is that you need to act like the person you want to become. Want to be a music manager? Hop on Instagram and connect with artists. Join webinars. Reach out to other managers on linked in. Get business cards. Your actions, fueled by an intense passion to learn and succeed, are extremely powerful. Use your ability to act to its fullest extent.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m an Orange County native and truly believe I live in one of the best places on Earth. I’d have to start with an obligatory trip to Huntington Beach, where we could kick back on the sand and enjoy a cold one while we people watch. After that, we’d have to hit In-N-Out for a burger. I think the San Gabriel mountains are an extremely interesting and beautiful place as well. I’d definitely take them on a couple of my favorite hikes and spots to chill at in the mountains. It’s like your on another planet in those mountains, away from the hustle and bustle of the big city.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have to give a huge shout out to both of my parents. Whether it was playing in a band, starting a company, pursuing a degree, or anything else, they have always been my number one supporters. My parents instilled a strong work ethic and ambition in me through their own actions and hard work. I’d also like to shout out some of my past professors who are amazing mentors and friends: Scott Sorrell, John Jackson (JJ), and Curtis Chan. Thanks for pushing me to be better than I was yesterday! Most importantly, I have an amazing team that I work with in the music industry. The artist I manage, Ryan Ramirez, continually pushes me to be the hardest worker in the room and holds me accountable to a high standard of quality work. He is the real deal. Our videography Joseph and our Choreographer/Creative Director Stixx also push me to exceed my own boundaries and be the best version of myself. There’s also one book that I’ve read that has impacted me more than any other: How To Win Friends And Influence People by Dale Carnegie. This book introduced me to new ways of communicating and interacting with others. It has forever shaped how I connect with others and really sharpened by ability to work well with a team.
Matt Fukushima, Garrett Duncan