We had the good fortune of connecting with Jeanette Hernandez and we’ve shared our conversation below.
Hi Jeanette, we’d love to hear more about how you thought about starting your own business?
When it comes to going into business for myself, I tend to be a risk taker. In another life , I ran my own insurance agency, so jumping into the unknown has never been scary for me. What’s scary is living with the regret of not trying. So, when I started leather tooling, I knew this was something I had to pursue, even if it’s a part-time.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I started leather crafting because I love working with my hands and creating. A lot of patterns are inspired by western style vintage purses…. those are the best! A lot of the time I recreate patterns from old images. I’m constantly learning and trying to evolved. There are some leathercrafters that do some amazing work and I’m constantly in awe of what they create. Seeing their success fuels my passion for the craft. I recently started metalsmithing with the idea of creating my own hardware and accessories. I’m really excited to what the future holds.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Anyone who knows me, even a bit will tell you that I am a Disneyland fanatic since a really young age. I would probably get them tickets to visit the part. We’d probably head over to Trader Sam’s for afternoon drinks. That place is always fun, doesn’t matter the time of day. On another day, I’d take them out to dinner at the Formosa. They have such amazing food and cocktails. If they’re intown on a night that there’s rockabilly show, we’d defiantly go there, get dressed up and dance the night away. Maybe a trip to the Pike Restaurant in Long Beach. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
This is now brainer, my husband, Alex is my biggest cheerleader and supporter. When I first showed interest in leather tooling, he gifted me my first set of tools and now I have an entire workshops worth of tools. Without his support, I don’t think I’d be doing this full time. I am extremely lucky to have him by my side.
All photographs were taken by me, Jeanette Hernandez, except for Darla modeling the chevron earrings. Darla DeVille took that picture herself.