We had the good fortune of connecting with Jordan Freid and we’ve shared our conversation below.
Hi Jordan, we’d love to hear more about how you thought about starting your own business?
I have worked in the entertainment industry for many years, which I love, but I wanted to create around my own vision.
Let’s talk shop? Tell us more about your career, what can you share with our community?
While I do a wide variety of photographic projects, I am most excited to do portraits. I’ve been working on a “painterly” style lately and I love to capture the essence of a person. This is especially satisfying with a person who is not a model as most people are not comfortable in front of the camera but seeing someone get excited about the final product is an amazing feeling.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live and work out of my loft in Downtown LA so I would focus on that area which is overlooked and avoided by most tourists. I would definitely take them to Clifton’s ( The story of the founder Clifford Clifton is a strange and amazing tale, and this restaurant was the first racially integrated one in LA), the Bradbury Building (the location for much of Blade Runner), and Grand Central Market, and of course, Angels’ Flight (the shortest railway in America).
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Very early in my career, I worked for an English director named Nigel Dick at Propaganda Films. I learned so much from him about how to organize the creative process but the most important lessons were about how to treat and motivate people.