We had the good fortune of connecting with Joseph Prichard and we’ve shared our conversation below.
Hi Joseph, how does your business help the community?
Since Kilter’s founding in 2017, one of our studio’s core areas of focus has been creating work for the nonprofit and public sectors. Our clients run the gamut from homeless services agencies, to schools, to museums and we pride ourselves on bringing a level of craft and commitment to these projects that exceeds expectations.
One of the joys of working with cause-based organizations is seeing the immediate impact of our work on the communities in which we live. That can mean helping to elect a candidate to congress, like our work on Katie Porter’s 2018 campaign, or helping to spread vital public health information, as we did with our pandemic-related work for the City of West Hollywood.
What should our readers know about your business?
Kilter is a full-service brand & messaging studio specializing in work for nonprofit and social enterprise clients. We partner with the entrepreneurs, instigators and advocates that shape our society to create work that delights & engages audiences and creates meaningful, measurable impact for our clients.
Since opening our doors in early 2017 we’ve been fortunate enough to partner with a wide range of amazing clients on projects big and small. Like many small businesses the pandemic has at times been a big challenge for us. Fortunately we’ve always endeavored to take a nimble approach and aren’t afraid to shuffle priorities or pivot to a new plan as circumstances change.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Although I love LA I always have a hard time planning an itinerary for visiting friends or family. Los Angeles is a great city to live in but most of the big tourist attractions are pretty underwhelming/awful. Also as a middle-aged parent my mostly frequently visited haunts tend to be parks and bookstores these days. Those caveats aside here are a few favorite LA spots…
Brooklyn Avenue Pizza Co — This Boyle Heights pizzeria opened in 2020 and has been a staple of our pandemic takeout diet. I’m partial to to the veggie pie (first time I’ve ever seen beets as a pizza topping!) and the Mama Mangoñada cocktail.
The Vista — With its bizarre mashup of Spanish Mission & Egyptian styles this theater has always been my favorite spot to watch a movie in LA. It’s been shuttered throughout the pandemic but Quentin Tarantino recently announced that he bought it and is planning on reopening it near the end of the year.
HMS Bounty — The Bounty is one of those places in LA where if you squint hard you can still imagine it’s the 40s and you’re living in a film noir feature. Tucked away on the ground floor of the Gaylord Apartment building on Wilshire Blvd this bar is a hidden gem.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am deeply indebted to my partner and co-founder, Jessica First, whose efforts have been instrumental in the continued growth and success of Kilter. I am also grateful for the team of talented designers, writers, and other creatives we’ve been lucky enough to collaborate with over the years including our Art Director Armando Martínez-Celis who has been key in helping to define the studio culture at Kilter.