We had the good fortune of connecting with katrien van der Schueren and we’ve shared our conversation below.

Hi katrien, we’d love to hear about how you approach risk and risk-taking
Without risk there is really no business when it comes to creative businesses. Innovation is key to success in our type of work. Every step of the way, each decision, each push for change or for something new means taking a risk in some way. There is no creative new idea without taking the risk to fail at executing it. Sometimes you ll try something and it won’t work. Better to have spent time trying, then spent time thinking about to do it or not. If you see something doesn’t work after all, you can always change route and you ll have learned from it. Not taking the risk of doing it, will slow everything down in stead. If you stay stuck in certain ways and don’t embrace some challenges, I don’t think you can evolve profoundly enough to stay relevant in this industry. 

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I love to explore new materials to tell a story. It’s always a challenge and it often requires a lot more studying and playing with the material than anticipated to get some grip on its possibilities. But I love the learning curve in itself and the feeling of understanding how to combine different materials and their potential together is incredibly rewarding. It’s truly exciting to push the boundaries a bit one little step at a time.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I definitely take her to the ocean, on a boat if possible. Nature surrounding us in LA is stunning and should make up a good part of the trip, from the beach to mountain trails to the desert. Food wise, LA is such a treasure chest. I d mix it up so we d have a taste of all the different pockets in LA (Venice, Downtown, Miracle Mile, West Hollywood, Silverlake) and the food it comes with from the food truck on olympic and la brea after nine on the weekends to petit trois to some original Korean BBQ etc. Definitely would buy some tickets for the Hollywood Bowl as well and any other worthwhile performances whilst in town.

Who else deserves some credit and recognition?
My husband and children, who are always supportive of all steps I take.

Website: voilacreativestudio.com
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Image Credits
Dalmiro Quiroga

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