We had the good fortune of connecting with Kevin Lawrence and we’ve shared our conversation below.
Hi Kevin, what was your thought process behind starting your own business?
I spent a good amount of time working for other businesses and I began to realize that there are certain tradeoffs. While you can sometimes get a good amount of job security while working for another business, usually you’re delivering about 5 or 10 times the value of what you are actually being paid. When you start your own business the pressure is on but you are also building your own skillset, your own network, and your own brand. In America being a business owner is heavily favored compared to being someone on a full time or part time salary. There are numerous tax write offs for business owners and you can reinvest a lot of your businesses earnings into other budding aspects of your business rather than giving a large chunk to the government in taxes. Your entire lifestyle can be built around your business whereas if you work for someone else you will always be aiming to achieve some type of “work-life balance”. I do think it is helpful to work for a well established business or a successful business owner for some period of time because there is a lot to learn and there is nothing better than jump starting your mindset than working for someone or some company that has been around for a lot longer than you. However, I feel that some people who identify themselves as entrepreneurs will hit a wall at some point and that’s when you need to start making your own moves. Maybe don’t put in your two weeks right away but at least start to draft some ideas of what you bring to the world with full ownership.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I really enjoy making music and part of the process that I enjoy just as much as creating it is using different strategies to get it in front of all kinds of people across the world. Every song I make is quite unique and has a different message and it makes sense for these songs to have different audiences. With every song release I try to add on a new strategy of marketing or showcasing the song by keeping up with social media trends, newer technologies, and even talking to some of my peers who are in the industry. Last year for a song called ‘Dark Side’ I made an Instagram face filter since that was really trending at that time. This year I might continue that AR / VR trend and do something in the spatial digital future realm of technology. We’ll see!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
People actually visit me quite often and I tend to do a few of the same things. I always try to take people to the beach and then walk along the boardwalk in Venice. If they like to be active I’ll take them on a slightly more challenging hike but if they prefer views I know some hikes where you can get a great view of the ocean without breaking a sweat. As far as food goes I usually leave it up to the person to tell me what their preferences are but if they have none then I’ll take them to a whole bunch of spots all across town for some good seafood, healthy vegan food, a stop at Erewhon, and usually some fine dining somewhere around Beverly Hills or West Hollywood. Once of my favorite places to take people is the Getty Center because there’s so much to see there, it’s definitely one of LA’s best tourist attractions. They keep rotating the museum showings and the entire infrastructure of the place is really awesome from the shuttle they have to the way that it’s built on the side of a mountain.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to give a shoutout to a book I read in 2017 called ‘Deep Nutrition’ by Dr. Cate Shanahan. One of the chapters in the book was dedicated to a certain food that you should avoid. That “food” was vegetable oil (also known as canola oil) and it impairs a person’s ability to have executive level thinking because of the types of inflammation it causes in your brain. I feel like once I cut this food out of my diet the world opened up to me. I was able to work more effectively, my workouts and fitness improved, and the task of starting my own business began to seem much less daunting.