We had the good fortune of connecting with Kirsten Ludwig and we’ve shared our conversation below.

Hi Kirsten, can you walk us through the thought-process of starting your business?
It was the opposite of a business plan. I saw what I didn’t want, but still believed in what could be, so I created it. Idealistically so. My approach was that if we set up the best team possible, gave them all the tools to create the best work possible, that the best clients would come. It worked.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I don’t imagine anyone answering this says it was ever easy. It never is. But then again the good things in life typically take work to get to.

Ultimately for me, it has been about learning to trust my self and embracing the parts of me that others identified as a weakness as actually my best strengths.

I have a story I tell about my career about my CMO calling me out in front of EVERYONE. Every designer, art director, marketing and brand person in the company. At a monthly art review he said I was TOO idealistic and my idea would NEVER hold. That I had to loose that idealistic ILLUSION and get practical. Though I wish I could say I told him off in that meeting (I didn’t, but I did hold true to my idea, and ps it worked), I did ultimately learn to trust myself and not just allow my idealism, but embrace it.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I mean I live in Venice and do so for a reason, for me, no need to go elsewhere. Breakfast at GTA, Great White or Gjusta. Catch a surf at Breakwater, run on the beach or bike on the boardwalk. Evening cocktail at Elephante or Venice Waterfront. People watching on Abbot Kinney (trendy and on everyone’s list, but still worth it). Dinner at Gelina, Valle or Plant Food and Wine. Drinks at Rooster fish. Late night at my firs pit near by if you’re luck enough to get the invite.

Who else deserves some credit and recognition?
Oh man, there are SO many. Chris Danton, Reyn Soffe, Amy Gilmer, Jen Kaplan, Kim Kulka, Alex Kolbe, Lizzi Egbers, and many more. Really my inspiration and lessons have mainly come from the teams and people I have led. They have taught me so much more than I could ever hope to them. I have been fortunate enough to recognize that my ability is in finding great talent, giving a bit of direction and then being smart enough to get the hell out of the way and watch them create magic. Beyond my wildest hopes, vision or ability.

Website: www.weareingoodco.com

Instagram: instagoodcompany

Linkedin: https://www.linkedin.com/in/kirstenludwig/

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.