We had the good fortune of connecting with Lauren Gregory and we’ve shared our conversation below.
Hi Lauren, what role has risk played in your life or career?
Risk taking has been massively important in my life and career. The older I get, the more I am thankful for the fact that I am not afraid of change or risk. I honestly don’t know where I would be in my life if that wasn’t the case. I have faith in myself, my talent, my drive and if I fail then I fail and I start over again.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My work is collecting and curating beautiful things for the home, creating a home environment for people that is at once sophisticated, interesting, soulful and comfortable. It has not been easy but, to be honest, it is what I always knew I would do so it never felt unattainable and I never have considered an alternative. Being a small business owner is always challenging (juggling staff, overhead and product; driving sales; maintaining customer service standards) but building a brand that is unique, relatable and inspiring is tremendously rewarding. What sets DACHA apart is our unique aesthetic which is a mash up of vintage, global and locally made art & objects, soft accessories, furniture and home decor items. Our offering has a global, eclectic, soulful vibe that is super elevated but really engaging and accessible. I love going to people’s homes and looking at their walls and shelves to discover who they are, where they have been, what they love. That is the environment we create at DACHA.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
One of my best friends was visiting last week from New York and hadn’t been to LA in almost 15 years. Ordinarily our outings would have included live music but nothing is as it was. Here is what we did: *drinks at Cecconi’s followed by dinner at Avra in Beverly Hills *dinner at Petite Trois *lunch at Croft Alley in West Hollywood *day trip to Santa Barbara – shopping in Summerland followed by Mexican food on State Street *beach day in Manhattan Beach followed by dinner at Love & Salt (my fave place in MB)
Who else deserves some credit and recognition?
Wow, what a great question! I have found so much inspiration and support from so many places in my life (travels, art museums & galleries, my wonderful clients) but the biggest influence of DACHA is my family. My grandparents were Russian immigrants and my grandmother was never happier than when her home was filled with family and good friends, music, laughter, champagne and lots of food. Maintaining a beautiful home and hosting loved ones was a foundational part of my upbringing. This, combined with growing up in my mom’s flower and gift shop, experiencing entrepreneurship from a young age, really laid the groundwork for DACHA. I am also tremendously inspired by the local artists I work with who are endlessly talented and whose work I feel passionately about sharing. I work very closely with artists such as Londubh Studio, Matthew Ready, Mirena Kim, Amy Dov, Kieva Campbell, Gregory Beauchamp. DACHA is a curation of pieces that I absolutely love. The stores are an extension of, a representation of myself and everything in them is very personal. I feel honored to work with these really talented individuals who have always supported me and my vision for the stores.
Meghan BOB Photography