We had the good fortune of connecting with Lizzy Sherman and we’ve shared our conversation below.
Hi Lizzy, what role has risk played in your life or career?
Co-founding a new business has been one of the biggest career risks that I’ve taken so far and also one of the most rewarding. While I don’t consider myself a big risk taker overall, I think challenging myself to take risks and getting out of my comfort zone is an important step for personal and professional growth.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Spa & Beauty Today is a digital publication that focuses on spa, beauty, wellness, and travel. We offer a growing guide to spas around the world where we profile spas and interview spa directors and owners. In addition to spas, we cover other aspects of wellness travel from retreats to unique getaways. We love helping our readers discover new destinations and beauty brands.
My Co-Founder Kamala Kirk and I both worked as editors for beauty magazines for years. My specialty was digital content and I did everything from supervising online editorial to heading the online-side of new magazine launches. Both Kamala and I had a vision for a new publication that offered a consumer resource for spas, beauty, and wellness. We also felt there was a lack of good consumer spa content and wanted to fill in that gap. Since we both have a background on the trade-side of the industry, it gave us a unique perspective to offer consumers an insider’s view of these topics.
Like many businesses, 2020 was especially challenging for the beauty and travel industry. We were happy to be able to provide editorial support to others in our industry in whatever ways we could. During that time, we also pivoted to offer more DIY spa tips, at-home beauty, and travel inspiration content. We were thankful to be able to provide our readers with a little relaxation and self-care content during a particularly stressful time. As spas, travel, and beauty services open back up we’re excited to introduce our readers to new places that will bring them joy.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
It’s always so hard to fit everything in for an out-of-town guest. Of course, it would depend on if they have been here before. Assuming they haven’t, here are some of my top places that I would bring them if possible:
For a beautiful outdoor walk, I would take them to the Huntington Museum and Library or Arboretum. If we went to the Arboretum, I’d take them to Full House for dim sum for lunch.
A massage at The NOW.
A visit to the Getty Center.
Yuko Kitchen or Sage Plant Based Bistro for lunch.
I’d take a music fan to the Hollywood Bowl or to the Sunset Strip to check out world-famous music venues like the Viper Room and Roxy or down to the Troubadour. We’d have dinner at the Rainbow Bar and Grill.
If they weren’t into music, I’d take them to Pace in Laurel Canyon for dinner and V Wine Room, a local West Hollywood wine spot.
I’m a valley girl at heart so I’d also take them to Chutamas Thai Cuisine or Les Sisters’ Southern Kitchen and BBQ.
For coffee we’d go to Topanga Living Cafe and a hike in the area such as Trippet Ranch.
A walk on the beach in Malibu.
For a day trip, we’d go to Ojai for a bike ride or hike.
We’d stop by outdoor bookstore Bart’s Books and get kombucha at Revel.
For dinner we’d go to Osteria Monte Grappa or Little Sama.
We have lots more tips for places in Los Angeles and nearby destinations to visit for wellness and relaxation on Spaandbeautytoday.com!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to send a shoutout to my Co-Founder Kamala Kirk who has been a terrific partner on this journey.
I also want to give a shoutout to the members of my accountability for creatives group, Marilia, Brooke, Laurée, Tatiane, Yan, Lauren, and Kateland, for their support and encouragement.
Main photo is taken by Evie Lynn Photography