We had the good fortune of connecting with Lucretia Williams and we’ve shared our conversation below.
Hi Lucretia, what is the most important factor behind your success?
The most important factor behind my business is helping nonprofits and mission-driven businesses create impact with the services I provide. Having a digital presence is what helps keep businesses and organizations thriving. Helping them continue to increase revenue and their online presence is the true transformation I like to make for my clients.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
LA Design Studio helps nonprofits and mission-driven businesses create a strong digital presence through web design and brand strategy. My goal is to help businesses and organizations that have impactful missions stand out in their respective industry to be able to reach the people they serve. LA Design Studio focuses heavily on brand strategy to develop a clear and consistent brand that is timeless and aligns well with clients mission and visions. When businesses or organizations usually think of branding they relate it to the visuals such as logos and color palettes, but branding goes much deeper than that.
The Where I’m From scholarship foundation participated in a brand strategy intensive session offered by LA Design Studio and received over $1400 in donations before website launch by using a strategic plan we created to collect donations. I am extremely proud of this foundation tracking towards their goal even without a website. Before our brand strategy session, the nonprofit founder only had an idea and goals but did not know how to put a plan together to make the nonprofit come to life. I was able to work with where the foundation was in their developmental stage and available resources they had to get them started with creating a brand thats breeds credibility and marketing tactics for donations.
It is not easy creating a brand from scratch, but it can be done through brand strategy. Even with brand strategy there will still be challenges because that just comes with running any business or organization. You can not escape it. But having strategy keeps you on track when things don’t go as planned.
When creating the brand for LA Design Studio I had to develop its brand strategy plan. One challenge during this stage is figuring out your target audience which was a bit challenging for me. Sometimes you cast your target audience too broadly and you start to see your brand not appeal to certain people because in reality you may need to narrow down who exactly fits in your target audience. Sometimes you may realize you can best serve other people than who you are currently serving. A good lesson in this is to not think your brand is having a setback or has failed because you’ve changed a few things. That is okay as long as you’re not constantly changing elements of your brand every few months.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was visiting I would split our time between Orange County and LA. Since I live in orange county, I would like to show them around to my favorite everyday spots such as going to brunch at Woody’s in Newport beach or getting soft serve in a fish shaped waffle cone at SOMI SOMI in Irvine.
We will also take a drive up to Santa Monica and ride bikes on the beach, do the famous Hollywood sign hike, and check out some art and culture in Leimert Park.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to give a shoutout to all women who are building businesses during the pandemic and a special shoutout to the women of Built To Impact who are constantly growing and pouring into each other to level up their business. Thanks to the lovely Maya Elious for creating a safe space for faith-based women in business.
Instagram: @realwithlu (personal instagram) @ladesignstudio.co (business instagram)