We had the good fortune of connecting with Marika Beroukas and we’ve shared our conversation below.

Hi Marika, what is the most important factor behind your success?
At my last corporate position, I was hired as the first person in that role which allowed me freedom to build. I was able to succeed and fail at a lot of things over the years that instilled really important skills in me. When I moved from corporate to freelance full time, taking risks felt like a regular part of doing business. Rather than being scared of the unknown, I approach new opportunities knowing it may not work out the way I’d like it to and that’s alright. In fact, a lot of my best results have come from an end product that shifted a lot during the process. I believe that to be one of my best business qualities – adapting to the direction that feels right, even if it’s unfamiliar. I have a vision for where I want to be professionally, but I’m not glued to a specific path and I think that’s important.

Building a brand requires a genuine connection with your audience. My approach and thought process has always been non-traditional. Cookie cutter content and strategies don’t go the distance. I think that is a large part of why I’m able to work with so many individuals and businesses in the same industry, and why so much of my business has been referral based. On top of clients, cultivating a strong team of creatives has been extremely rewarding both professionally and personally for growth as well.

Alright, so let’s move onto what keeps you busy professionally?
Art has always been in my life – writing and painting were first loves of mine. I know those two things played a big part in why I later found a love for design and branding. Building a brand requires a genuine connection with your audience. My approach and thought process has always been non-traditional. Cookie cutter content and strategies don’t go the distance. I think that is a large part of why I’m able to work with so many individuals and businesses in the same industry, and why so much of my business has been referral based. On top of clients, cultivating a strong team of creatives has been extremely rewarding both professionally and personally for growth as well.

I’ve been diving into creative directing and producing more recently as well, which has felt like such a natural addition. Story telling takes many forms in art and is something that really fuels me.

Taking risks is necessary. Rather than being scared of the unknown, I approach new opportunities knowing it may not work out the way I’d like it to and that’s alright. In fact, a lot of my best results have come from an end product that shifted a lot during the process. I believe that to be one of my best business qualities – adapting to the direction that feels right, even if it’s unfamiliar. I have a vision for where I want to be professionally, but I’m not glued to a specific path and I think that’s important.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m realizing most of the places that hold a place in my heart revolve around food. Off the top of my head, I tell everyone to go to Animal on Fairfax (or anything Jon and Vinny). And you can’t go wrong with the water – I love Long Beach, San Diego, Malibu.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The inspiration in my life in endless – I don’t necessarily look to compare or learn from people in the same respective industry, but I’ve been fortunate to have gathered pearls from so many individuals I’ve crossed paths with over the years: my parents, teachers, counselors, colleagues, friends and more.

Website: marikaberoukas.com

Instagram: theaestheticcreative

Other: My sister and I just started a brand together, a candle company @dripandwick dripandwick.com if that’s something we can also tag on!

Image Credits
Alexandra Folster, Corbin Simms, Bry Lorenzana

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.