We had the good fortune of connecting with Masha Kupets Navarre and we’ve shared our conversation below.
Hi Masha, what do you attribute your success to?
There are two major parts to my success: my team and my network. It’s important to build a team of people who are rockstars in their field. The relationships I built over the years help me maintain a strong network and support system in my industry.
What should our readers know about your business?
My agency is called Plastic Palmtree. We design custom campaigns from the roots up. Our process of hand-crafting unique creative has lead to award-winning work since our debut in 2009. We’re an intimate boutique agency and we’re thrilled to service entertainment, wellness and cannabis clients including Amazon Studios, Paramount Network, The Artist Tree, NBC Universal, TONIC, City of West Hollywood and more. It’s been a very fun ride since we launched in 2009. One of the best decisions we ever made was to open up our doors to the cannabis industry. We are proud to play a part in destigmatizing this magical plant and helping normalize it. Our team has launched many cannabis brands including luxury retail experiences and wellness products. As we push and hope for federal legalization, our job as a branding agency is to keep launching smart brands, craft effective messaging and design accessible, lifestyle-inspired packaging to show consumers that plant medicine is life-changing.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In a non-Corona world, I would write up a long NYC itinerary. But since we are in the middle of a global pandemic, the perfect way to spend some time is outside of Manhattan. You can take a short trip to Storm King for some beautiful outdoor sculptures and breathtaking vistas. Eat lunch at Sloop Brewing and enjoy some delicious beer on tap. Another great day trip is Tarrytown near Sleepy Hollow, book yourself an outdoor meal at Goosefeather. I promise you will not be disappointed. If you have extra time, drive up and visit Tricolla Farms and Hudson Hemp, to learn about hemp cultivation.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to extend a big shoutout to the cannabis communities in LA, New York and NJ! Keep fighting the good fight, we are all stronger together.
Headshot by @barrshots
Artist Tree interior @interstellarimage
TONIC products by @studiohmvd
Pure Bloom products by @yasminalishav