We had the good fortune of connecting with Micah Gonsalves-Gregg and we’ve shared our conversation below.

Hi Micah, how do you think about risk?
I think risk-taking is necessary because it’s the driver of today’s greatest innovations. The founders of the world’s most influential companies like Walt Disney, Netflix, and Apple all have the same thing in common, they took a risk of doing something new and uncertain. For me, I believe the biggest risk is not taking any at all. Risk-taking plays an important role in my life because it’s how I grow and it’s how I learn. If I didn’t take the risk of quitting my full-time job to go all-in on my business, my business wouldn’t have grown to where it is today. I was not certain if it was going to work, but, I had to take the chance. Risk-taking has resulted in my biggest wins and greatest failures, a lot of the time, the failures have been more valuable than the wins because they taught me important business lessons. As I continue to build my company, there are many situations where we need to take a risk to get the company to the next level. When taking a risk, you must always prepare for the worst but hope for the best, make sure you look at all your odds – Ask yourself, if I did this what benefits would it bring? What do I need or who do I need to make this work? What is the worst thing that could happen? Then ask, how could I recoup if things don’t work out? Your answers should guide you to a decision.

What should our readers know about your business?
Jaxon Communications is a digital marketing agency engaging a new generation, with bold ideas, in an ever-changing landscape. Step by step we are reshaping the world of brands and commerce. We are powered by people and our collective mission is to give brands the power to think and be digital. Educate, entertain, and inspire, that’s our E2I Formula for creating digital strategies and content that perform while holding ourselves to unparalleled standards of service. We provide digital strategy, creative production, web design, social media, and email marketing services for travel and hospitality brands.

There’s a list of things I’m excited about as our agency expands in 2022. A really exciting development we are working on is the launch of our TV Network that will be rolling out across resorts in Hawaii in addition to AVOD apps like Roku, Comcast (Flex/X1), Samsung, Vizio, LG, and soon Spectrum in Hawaii and LA Markets. We’re growing our team, from creatives to sales reps, which is going to help our company take that next step as we have some big clients in our sales pipeline.

I didn’t get to where I am alone, as I mentioned, my partner Taylor has played a huge role in growing our company to where it is now. We invested in building our team early in business which allowed us to have the resources necessary to produce better work and bring on more clients which resulted in the agency growing much faster than doing it on our own. Getting here was far from easy – It really takes a lot of work, discipline, and a vision. The agency world can be very stressful at times but also extremely rewarding. A really important lesson that every business owner should know is to know your numbers. At first, we were so focused on client work and our team that we didn’t pay much attention to our numbers. We brought on an accountant to help us with bookkeeping, budgeting, and projections and we found out we were losing money, close to $100,000. We immediately made the necessary adjustments and now our margins are growing, we are profitable, and can make calculated decisions in growing our revenue.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My favorite spot

Who else deserves some credit and recognition?
First and foremost, I give God all the credit for everything I have because without him I have nothing. Second, I’d like to recognize my partner, Taylor Young, who has been by my side helping grow our agency.

Website: https://jaxoncommunications.com/

Instagram: @micahgonsalves

Linkedin: https://www.linkedin.com/in/micah-gonsalves-gregg-aa7189112/

Facebook: https://www.facebook.com/officialmicahgonsalves

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.