We had the good fortune of connecting with Oboi Jones and we’ve shared our conversation below.
Hi Oboi, can you walk us through the thought-process of starting your business?
The thought process behind starting my own business was to build something that lives on past me. I wanted to create life changing art and distribute it to the world. The main goal was to create, distribute and make waves in the industry of the arts. The monetary value was never something that drove us a team, as we knew that would eventually come. The common goal was to be build and thrive in our own lane.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Just to give a little background, I got my start into music at a young age, playing drums in church in Milwaukee, Wisconsin. That developed into playing keys in the same space and later joining marching band in high school. As my high school music career progressed I became Head Drum Major, section leader and a member of our competitive drum-line. Diversifying my instrumentation landed me a marching band scholarship, on a collegiate level, at Bethune-Cookman University. I later transitioned from Bethune-Cookman University to University to University of Wisconsin River Falls where I got my start in production and Thrones Of Greatness LLC was established in 2015.
Starting this business was one of the hardest things I’ve ever done in my life. Being a broke college student and trying to start a business almost seemed counterintuitive, but the art spoke for itself. Developing the company as a whole was difficult, but the pressure was “relieved” involving lifelong brothers of mine. Friendships that grew into a brotherhood is what made the company thrive.
We got to where we are professionally by staying consistent and true to ourselves. Putting out quality music, visuals and shows that’ll leave a lifelong memory is what gave us an amazing overhead. Being from Milwaukee it was somewhat difficult because there isn’t a huge “music industry” presence. As of recent, the city has taken great leaps and bound to break into the music industry and open the flood gates for other natives to join the main stream business.
TOG (Thrones Of Greatness) has also played a part in opening those gates with some amazing placements. Our production duo, TheRoyalWaev, was placed on 2K21 this past year. This opened the door for our entire collective to receive some attention from an array of other businesses that successfully propelled us into lanes we never thought we’d be.
This process as a whole isn’t easy at all, but if it was easy everybody would do it. We overcome challenges by keeping our common goal in the forefront and remembering why we are here. We’ve learned along the way that life is too short to stay stuck on one downfall because there’s another right around the corner. It builds character and tough skin. You have to stay true to yourself and know that everything doesn’t go as planned. Be prepared for anything.
If it was one thing I would want the world to know about our brand, is we are dedicated to give you an experience, through art, that lives and grows with you. We will always give our 100% commitment to any product purchased, any sound heard and any event held. It’s our responsibility to make sure any investment you put in us is worth more that what you’ve given.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
LA has so many amazing places that this is honestly one of the hardest questions of the interview. 😂
I’m huge on visual peace and vibrations so majority of my recommendations will involve peaceful sounds, amazing views and a good feel all around.
First Day or two of being in LA I would recommend taking it easy and slowly get into the different personalities of the city. Whether you’re a biker, or bus tour type of person. I would say get around the city and just see and look.
As your week progresses I would recommend getting to Malibu for some fresh fruit and relaxation on the beach. Continue the relaxation and great feels with lunch at the Malibu Cafe. After lunch I would head to Hollywood checkout the Hollywood Walk of Fame. If you’re into the touristy lane of things LA has many places that you’ve probably seen on TV, Films, etc. If that’s something you’re into, Hollywood is the home of all things entertainment and has some sort of bus tour or trolly tour of your dream entertainment destinations. I would highly recommend the TMZ tours for entertainment. After your tour head to Roscoes Chicken and Waffles and see if the hype is really what it’s put up to be. If you’re into the night life scene I would also recommend the W hotel for a night of drinks and fun. It’s extremely low key with a great view of Hollywood.
If you’re into shopping I would recommend The Grove. The Grove has a lot of your common stores but the feel is a little more therapeutic than your average shopping center. There’s restaurants and shops with a water fountain in the center. The energy feels great and there’s sometimes live music.
If you enjoy the higher end of things I would recommend dinner at Maestros Steakhouse in Beverly Hills. The service is amazing and the food is just as great. There’s live music that plays an array of different music but it all feels good. The lighting is pretty dim. So dim you may need your phone light to read the menu. But this makes the environment extremely romantic and calming. Perfect place for a date night.
Another place I would recommend for a great date night is Lucky Strike, Hollywood. This bowling alley is extremely nice and has amazing service. They have local live bands, a bar, and pretty good food. It would be a great place to take your partner or even a large group.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many people that have played a role in my success to date. It would take me days to mention and thank all the contributors, but I must credit my team as a whole. My team has never given up on me. Through ups and downs, the common goal stayed in the forefront. Being able to work with such a devoted group of people is extremely fulfilling. Also, when I say “team”, it’s not just the people I do business with. This includes anyone who has ever backed me and the company as a whole. In my eyes they are considered my team as well and deserve thanks. If my team so happens to be hundreds of thousands of people, then so be it. Thank you.
JP Frederick, Robert Kendall III, Naeem Nelson, Shawn Bufford, Oboi Jones