We had the good fortune of connecting with Olivia Demitriani and we’ve shared our conversation below.
Hi Olivia, why did you pursue a creative career?
Since I was young, I have always had a gravitational pull into the world of art and design. The impact and power of design in the world are boundless, and that’s what makes it special. Typically the solution is never one correct answer, there are various methods and approaches to pursue and consider. I enjoy the imperfect beauty and raw nature that comes along with the process of doing something creative. Additionally, the ability to learn new subject matter throughout the creative process feeds into my inquisitive nature.
When it came to figuring out what I wanted to pursue as a career. I was lucky to know by a young age to pursue a creative career. But as to which creative field was the question. Thankfully I was accepted to a prestigious art & design University. During my time there I was able to explore and experience different tracks such as fine arts, photography, graphic design, and many other specializations. I find the experience during this time to be enthralling and a foundational step to who I am as a designer today.
In the present, I am fortunate to call myself a designer. It was a passion that quickly turned into a profession for me. I was lucky enough to recognize my passion early on and had the opportunity to forge a career from it. Of course, like most professions, it has its own set of challenges. However, it is something I am constantly looking forward to doing each day.
Let’s talk shop? Tell us more about your career, what can you share with our community?
As a designer, I am driven to provide a contemporary holistic approach to any design problem. To get to the root of the problem, I like to get my hands dirty and put myself out there.
I particularly enjoy taking a deeper dive into the audience. To better communicate the design solution, I place myself in the mindset of the audience. Whether that would be using the actual product daily, going to several stores and looking at what shelf experience is missing, or taste-testing the product against competitors.
Each first-hand experience provides a larger lens into the various possibilities. Bringing thoughtful consideration into the physical and digital platform through a combination of colorful random and wonder to the solution. Whether that would be through the brand language or visual imagery.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I think Los Angeles is such a huge community of micro communities. Each have their own unique neighborhood that is nice to explore. I like to visit neighborhood with unique characteristics like Venice Canals, Abbot Kinney, Old Pasadena, Pacific Palisades Village, Silverlake, Art District DTLA and San Marino Lacy Park to name a few. I especially love to walk around these neighborhood during sunset hours, the California sunset is unique on its own.
Some favorite art museums to visit would be LACMA, Norton Simon and The Broad. Galleries like OTI Gallery, Gagosian and Pace Galleries really embodies well of the art community in Los Angeles.
The beach is a nice place to go to when visiting Los Angeles, but it tend to get overcrowded. A few beaches that is nice to visit with few people around is Point Dune, Crystal Cove, Thousand Steps and Carbon Beach.
The food in LA is no joke, everything is very delicious. Some restaurants to try, Elephante, Jon & Vinny’s, Eggslut, Griddle Cafe, The Girl and Goat, Courage bagels, Kang Ho Dong or Quarters for Korean BBQ, Sparrow, Violet Bistro, Etta, Margot, Pasjoli. Some venturing to the east, Summer Rolls, Boiling Point, China Red Dim Sum, Tasty Dining Dry Hot Pot, Chong Qing Special Noodles, Union Pasta.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I believe it takes a village to shape a person’s life. I am lucky enough to have a very supportive village filled with family, friends, mentors, and colleagues.
I would not be able to stand where I am today without the love and support of my family. They were all very supportive of my decision to pursue a creative career. Even understanding and providing me assistance and support whenever they can during my tiresome schedule in ArtCenter. Their constant unwavering support was a driving factor behind my success as a designer. So thank you.
The encouragement from my friends was a boost to keep me going when times were tough. Always uplifting me when I have moments of self-doubt and impostor syndrome.
A few exceptional and inspirational professors during my time at ArtCenter College of Design. I am grateful for all the hours they have given me from their busy schedule. Their advice and insights not only molded the designer I am today. But they also influence how I carry myself in a professional setting.
For all the exceptional designers and collaborators I had the pleasure of working with. Thank you for your trust and the confidence to let me create on behalf of your vision.